VP & GM Global eCommerce, Marketing, Technology
Ajit Sivadasan, VP/GM Lenovo, manages all key aspects of Lenovo’s Global Web Strategy. This includes B2B and B2C Web Sales and Marketing across their extensive web presence in 70+ countries.
Ajit is a frequent speaker at industry events and in academia. His latest talks and keynotes have focused on a diverse set of topics ranging from eBusiness Strategies, Data Driven Marketing, Optimization of Digital Marketing, Advanced Segmentation Strategies, Managing Conflict in a Multi-Channel Environment, Designing Efficient eCommerce Systems & Organizations, Streamlining Supply Chains for eCommerce business, Responsive Design and so on.
Ajit has spent the last 15+ years evangelizing and practicing eBusiness strategies in global markets. Prior to his roles at Lenovo and Gateway, he consulted for Deloitte & Touche and at other Multinational firms in the Middle-East and India. He holds a B.S in Industrial Engineering, M.S in Industrial Management from Northern Illinois University and an MBA from the Peter F. Drucker Graduate School of Management in Claremont, California.