Catherine Bassett, Sr. Product Manger at RUE LA LA
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Catherine Bassett


Sr. Product Manger
RUE LA LA

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda

Main Conference Day Two

Tuesday, December 8th, 2015


16:55 Personalization Panel Discussion: Using Data To Build Amazing Personalized Customer Experiences

Moderator: William R. Adler, CEO, True Fit

The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:

• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly