eTail East 2015 (past event)
August 10 - 13, 2015
Call: 1.888.400.5404
Chris Vitale
VP Digital Operations & eCommerce
Pep Boys
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest AgendaMain Conference Day One
Friday, January 8th, 2016
15:25 Omni-Channel Panel Discussion: Redefining Omni-Channel: Blending Digital And In-Store
Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss how to help customers find the products they are looking for, no matter the sales channel, and how to blur the lines between digital and in-store.
• Create an integration strategy
• Properly incentivize store associates to integrate digital experiences
• Define a great in-store experience
• Assist the customer in the store, using digital technologies? Using smart phones or tablets?
• Create an integration strategy
• Properly incentivize store associates to integrate digital experiences
• Define a great in-store experience
• Assist the customer in the store, using digital technologies? Using smart phones or tablets?
Main Conference Day Three
Friday, January 8th, 2016
11:50 Case Study: A 360 Journey Of Mobile At Pep Boys
Amanda and Chris have been on a mobile journey this past year, and have been iterating (and reiterating) their mobile experience. They’ll take you on their journey, from how they started, to what they did, to their results. Take a thorough look at how mobile is changing at Pep Boys.
• Define the need: how to decide if you should build a site
• Decide on a path: Responsive, adaptive, translation layer
• Implement: Design, develop, deploy
• Test: how do you decide what to test?
• The Results: how did it work out?
• Continuous improvement: Ideate, test, and implement (rinse and repeat)
• Define the need: how to decide if you should build a site
• Decide on a path: Responsive, adaptive, translation layer
• Implement: Design, develop, deploy
• Test: how do you decide what to test?
• The Results: how did it work out?
• Continuous improvement: Ideate, test, and implement (rinse and repeat)