Today more than ever, it’s all about the customer. The expectations customers place on retailers are motivating retailers to deliver a best-in-class customer experience across channels. To achieve that goal, it’s all about simplicity in business process execution. Forward-thinking retailers and brand manufacturers looking to expand their business across channels, brands and the globe are seeking a complete commerce platform that will ease the process from back-end systems to the POS, ecommerce and beyond. This E-book offers clear direction to help retailers and brand manufacturers implement the five steps to customer-centric success, using real-world examples backed by industry research and statistics.