Director Loyalty Marketing
Cynthia oversees all customer retention initiatives, including Gilt Insider loyalty program, customer referral, marketing policies and CRM initiatives. She is also in charge of developing and spearheading implementation of branding and content strategies. Prior to joining Gilt Cynthia developed the Hispanic Marketing Strategy for ZocDoc, collaborated in multiple projects as a consultant for the Boston Consulting Group and managed several brands within the Beverages Portfolio of Nestle Mexico.
Follow Cynthia @CynKleinbaum