eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

 Daniel Marques
Daniel Marques Director Onlinel Marketing Talbots
Dan Marques is a data-driven marketer and entrepreneur. Dan is currently Director of Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts

Follow Dan @dmarques1


Main Conference Day One: Grow Your Business

3:25 PM Omni-Channel Panel Discussion: Redefining Omni-Channel: Blending Digital And In-Store

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience.  In this interactive session, our heads of e-commerce discuss how to help customers find the products they are looking for, no matter the sales channel, and how to blur the lines between digital and in-store.

•    Create an integration strategy
•    Properly incentivize store associates to integrate digital experiences
•    Define a great in-store experience
•    Assist the customer in the store, using digital technologies? Using smart phones or tablets?