eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

 Emily Rugaber
Emily Rugaber Director, Best Practices GoodData
GoodData provides a cloud analytics platform to manage the entire BI lifecycle from data integration, through data preparation, analytics and visualization. GoodData's mission is to abstract all of the technical complexity and headaches from traditional BI and big data analytics so that customers can focus on the insights that will drive the digital transformation of their business.

As the Director of Best Practices, Emily works closely with GoodData’s prospects and customers to design, develop and adopt GoodData’s analytics solutions.

Prior to working at GoodData, Emily worked at Blue Shield of California where she was responsible for developing and managing projects to improve the efficiency of the payer/provider exchange processes. Emily also worked at Epic Systems Corporation, where she consulted with healthcare provider systems to manage electronic medical record software implementations. She is an expert at managing technology and analytics change efforts as well as using data and information to transform healthcare.


Main Conference Day One: Grow Your Business

5:00 PM Using Analytics to Improve the Omni Channel Customer Journey

In the digital age businesses have more avenues than ever to connect with customers, but delivering a seamless omni channel experience across platforms can be very challenging. Join Emily Rugaber, the Director of Best Practices at GoodData, to learn how a connected analytics strategy can give you the detailed visibility you need to build a best in class omni channel experience. In this session you will learn:

•    Best practice approach to understanding digital customer behavior
•    How to use data across channels to understand channel and campaign performance
•    Key KPIs for Retail and Ecommerce