Register for the first Etail webinar examining strategies employed by both online and multi-channel retailers to expand and thrive in the Chinese market. Major multi-channel retailer, Puma will disclose challenges that they’ve encountered in this region, and how they’ve been able to see success. In addition, Newegg, one of the largest online retailers in the world, will reveal their winning strategy for reaching online shoppers in China.
This session will cover:
- China's current ecommerce trends and consumer behavior
- Challenges associated with reaching China's online user
- Strategies for China ecommerce site success and growth
- Aaron Yin Head of Marketing Management and Director of Customer Acquisition, Newegg
- Audrey Caussin Director of Global eCommerce, Puma