Head of Global Marketing
As Director of Marketing at Spreadshirt, Hugo Smoter oversees online marketing programs for North America including paid search, organic search, affiliate marketing, display marketing and social media. He is also responsible for all SEO efforts globally. He has over 10 years of experience in online and direct marketing with a focus in paid and organic search. Hugo joined Spreadshirt in 2008 and focused on growing search traffic as a primary channel of customer acquisition for the D2C division of Spreadshirt, resulting in 180% YoY growth in 2012.