eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

John Deming Marketing Manager, Digital and Direct Marketing Seventh Generation


Retail Innovation Summit: The Future Of Retail

11:40 AM Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices.  They are constantly researching, checking email, playing games, shopping – they are highly connected.  Is your brand connecting to them in a meaningful way?  Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

•    Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
•    Take advantage of the behavior of the always connected consumer
•    Get data around their behavior to increase revenues

Main Conference Day Two: Innovation and Disruption

2:00 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups

Get free advice you can’t get anywhere else.  Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION


2:30 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

Get free advice you can’t get anywhere else.  Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

2:55 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

Get free advice you can’t get anywhere else.  Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION