Sr. Director Customer Marketing
As the Senior Director of Customer Marketing for Gilt, Karen Kolb oversees member communications and customer retention programs. Karen started her career at Gilt in May 2012 and since then has lead various initiatives to institute direct marketing best practices, improve member activation and reactivation and optimize the email experience for Gilt’s members.
Prior to joining Gilt, Karen was the Customer Marketing Director at FreshDirect, overseeing its loyalty, customer retention and email programs, and a Director of Promotions at Barnes and Noble where she managed all direct marketing programs, membership and private-label credit card acquisition.
Karen obtained her bachelor’s degrees in marketing and French from Cabrini College in Radnor, PA. She and her family reside in New York City.