Keith White is the Regional Director for SDL and focuses on the retail vertical. Keith is responsible in making his customers win in today’s digital world by enabling them to enrich their customers’ experience through the entire customer journey with the right experience at the right time in the right context - based on the right data. Before joining SDL, Keith worked at Adobe and DirectPointe. Keith lives in Charlotte, NC with his wife and 2 children. He is an avid Boston sports fan and enjoys traveling.