As the Senior Director, Marketing at FC Organizational Products, the exclusive worldwide licensee of the FranklinCovey™ brand, Lareen oversees global marketing channels for nine brands and various sub-brands.
Lareen has 20 years of digital and print marketing experience. She’s worked in a variety of industries, including consumer goods, healthcare, and audio conferencing. A popular consultant, Lareen has worked with authors from McGraw-Hill and Harmony Books, real estate developers, healthcare service firms, and social media organizations.
Email & CRM Summit
Content creation is more than using social media programs. Combining your efforts across marketing channels plays an important role in creating and sustaining successful content creation programs. For example, there was a campaign used across marketing channels that is partially responsible for a 30-day period sales increase of up to 300% in some instances for Franklin Covey. And an open rate on “content” emails is two-to-three times the average open rate for a “standard/sales” marketing email.
Successful programs utilize strategy, creative, technology, and analysis to make your brand shine. This hands-on interactive session will have you guess what worked in select channels, and you’ll learn why. By attending this session, you’ll learn how to:
• Align content marketing strategies and tactics with business goals.
• Select appropriate marketing channels for content type – take a guess! You could win a $50 gift card!
• Hear what worked and why
• Use brand advocates to increase engagement; piggy back off of cheerleaders.
• Build it once, use it everywhere. Analyze and repeat the successes