Lisa Kolodny Johnson, VP Brand Marketing at FreshDirect
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Lisa Kolodny Johnson


VP Brand Marketing
FreshDirect

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda

Retail Innovation Summit: The Future Of Retail

Tuesday, December 8th, 2015


11:40 Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues