eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Main Conference Day One

Tuesday, August 11th

Grow Your Business - The Nuts And Bolts Of Online And Multi-Channel Retail

The first main conference day is simply not to be missed. High impact presentations that get to the meat of the subject, panels that debate the hottest topics, and more mingling and socializing than you can imagine. And we didn’t even mention the parties in the evening!

Expand All Sessions [+] Collapse All Sessions [-]

7:20 AM Registration And Networking Breakfast Inside The Solution Zone

7:50 AM Welcome Address & Opening Ice Breaker

8:00 AM Chairperson’s Opening Remarks

Mastercard Executive

8:15 AM Keynote: Retail Revolution: How Digital Is Transforming Target And Fueling The Future Of Shopping

Jason Goldberger, President Target.com & Mobile, Target

In just three years, Target has moved on from a difficult website re-platform to become a leader in digital with online sales growth that outpace the overall industry growth rate. Target is focused on making mobile its “new front door,” and has two of the most downloaded retail apps: the flagship Target app and Cartwheel, Target’s digital coupon app. Jason Goldberger, President of Target.com and Mobile, will share lessons learned along the retailer’s digital transformation journey and where he sees e-commerce heading in the future. With channel-less shopping and personalization becoming the “new normal”, Jason will discuss how Target is creating a future where digital separates best-in-class customer experiences—for shoppers online and in stores.
 Jason Goldberger
Jason Goldberger
President Target.com & Mobile
Target
Jason Goldberger was named President, Target.com & Mobile in December 2014 and is responsible for overseeing Enterprise Item, Pricing and Promotions and all ecommerce operations for Target including Merchandising, Product, Site Merchandising and the Guest Fulfillment Experience. He joined Target in February 2013. Under Jason’s leadership, Target ha ...[Read More]

8:40 AM Keynote: How Trust Drives Ecommerce Differentiation And Conversions

Jeff Barto, Trust Strategist, Symantec

Consumer trust in your website and brand can either make or break your business.  When trust is strategically established at the right moments during the customer experience, it increases traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. 
 
•    Learn when trust can differentiate your brand and validate your website
•    Discover how successful brands leverage trust to elevate traffic, interactions and site stickiness
•    Why your company’s leaders will thank you for advocating best practices that inspire trust
•    Hear best practices and tools that can project trust throughout the customer experience
 Jeff Barto
Jeff Barto
Trust Strategist
Symantec
Jeff is a trust strategist and advocate in Symantec’s Trust Services and Website Security Solutions group, and he’s passionate about inspiring and projecting trust on the internet. Jeff’s experience in product management within the IT security and mobile space spans 12 years, largely at Symantec and Hewlett-Packard.  Equally a veteran at techn ...[Read More]

9:05 AM Cross-Channel Keynote Panel Discussion: Laying Down The Building Blocks For Your Cross-Channel Future

Brian Sawyer, Senior Managing Director- Digital, Build-A-Bear Workshop

Derrick Walker, SVP Marketing, Destination XL Group

Kevin Moffitt, VP eCommerce Strategy, Office Depot

Craig Wax, CEO, Invodo

The retail landscape is changing so rapidly, that the lines are blurring between online only and brick and mortar.  Heads of Marketing, Ecomm and Digital, all with extensive  multi-channel backgrounds, bring years of expertise to eTail.  They’ll talk about what works in omnichannel today and  tried and true methods to compete.

•    Align yourself internally around omni-channel
•    Enable a detailed view of data
•    Examine your customer experience pathway
•    Reviewing integration of digital and in-store
•    Work through challenges around your back-end infrastructure
 Brian Sawyer
Brian Sawyer
Senior Managing Director- Digital
Build-A-Bear Workshop
Brian has spent his career over the past 14+ years in the eCommerce/Interactive business with multiple brands.  He was part of the team that launched eCommerce at the athletic specialty retailer Finish Line in 1999.  While serving as the Director of eCommerce Operations he established a best in class eCommerce business which established Finish Line ...[Read More]

 Derrick Walker
Derrick Walker
SVP Marketing
Destination XL Group
Mr. Derrick Walker is the CMO of DXL Group formerly known as Casual Male Retail Group. In his current role, he is responsible for branding, marketing, visual merchandising and e-commerce. 

DXL Group is a $400 million big and tall retailer with over 350 stores nationwide. DXL is currently in the midst of a complete brand transformati
...[Read More]

 Kevin Moffitt
Kevin Moffitt
VP eCommerce Strategy
Office Depot
Kevin Moffitt is Vice President, e-Commerce Strategy for Office Depot. Kevin is responsible for the design and capabilities of the Company’s e-Commerce websites to create a world-class online experience for our customers.

Kevin has over 16 years experience in eCommerce marketing, usability and business management, including leadershi
...[Read More]

 Craig Wax
Craig Wax
CEO
Invodo
Craig joined Invodo in 2009 and leads Invodo’s overall strategy by bringing a seasoned general management perspective to guide the company’s rapid growth. Prior to that, Craig was the Senior Vice President and General Manager at Match.com, where he was responsible for all aspects of the business in North America including building strategic partner ...[Read More]

9:35 AM Mimosa & Bellini Morning Break

Grab a delicious cocktail in the Exhibit Hall, and check out the latest in tech for your business.

10:05 AM Keynote: Staying Competitive In An Overly Crowded Market

Stormy Simon, President, Overstock.com

Emphasizing the importance of a positive customer experience through every aspect of the company has shaped Overstock.com into the trusted retailer they are today, especially as an online-only retailer. Every initiative and program that Overstock.com develops is viewed through the lens of how it will affect the end customer experience. Building a trusted relationship with their customers through a good experience is the most important way they can ensure the continued growth of our company in an increasingly competitive market.  Stormy will walk through how they do this, why and what the results have been.
 Stormy Simon
Stormy Simon
President
Overstock.com
Overstock.com President Stormy Simon began her career during the early years of the online shopping site with an entry-level sales position. Her entrepreneurial spirit and tireless work ethic soon caught the attention of company founder and CEO Patrick M. Byrne, and she was moved into a series of leadership and executive roles throughout the compan ...[Read More]

10:30 AM Keynote: Four Key Predictions for Mobile Commerce…And What You Can Do About Them

James Smith, EVP, Americas, Criteo

Every quarter Criteo analyzes data from more than 1.4 billion transactions to understand how consumer shopping behavior is evolving across devices and establish benchmarks that help retailers evaluate their own mobile and cross-device readiness. In this presentation Criteo’s EVP of Americas, James Smith, will unveil four key predictions distilled from this massive data set as well as specific recommendations on how to capitalize on these trends, based on best practices and case studies from leading e-commerce marketers. In this keynote session, you’ll learn:

•         Smartphones will dominate ecommerce
•         Your mobile website is probably worse than you think
•         Mobile needs to be the center of your marketing in 2015
•         Mobile is complicated! Apple and Android, browser and apps.
•         Universal match is essential for a cross-device world

 James Smith
James Smith
EVP, Americas
Criteo
James Smith joined the Criteo team as EVP, Americas in 2015 after serving as CRO for Verve Mobile in New York. He brings with him unsurpassed mobile and cross-screen advertising expertise and a network of strong relationships in the e-tail and publisher communities. Having held CRO and SVP positions at digital divisions of Warner Brothers, Huffingt ...[Read More]

10:55 AM Innovation Keynote Panel Discussion: Looking At Innovation In Retail: Growing Your Business In 2015 And Beyond

Anabela Perozek, CMO, ShoeBuy

Amit Shah, SVP Online Marketing, Mobile, Social, 1800Flowers

Cindy Starr, SVP Marketing, Vistaprint

Allon Caidar, CEO, TVPage

Many organizations have faced becoming stuck in a “retail rut”.  Not these companies.  They are focused on staying on the cusp of innovation, by removing barriers to gain a competitive edge. Inspire your organization and drive innovation after leaving this keynote session.

•    Define what innovation means in your organization
•    Look at non-traditional programs as a means for innovation
•    Review different technology options to support your initiatives
•    See what types of opportunities exist for retailers both today and in the future
•    Measure success (and ROI) on your programs
 Anabela Perozek
Anabela Perozek
CMO
ShoeBuy
Anabela Perozek is Chief Marketing Officer at ShoeBuy, where she is responsible for all aspects of marketing strategy and execution, including brand, site and customer experience, and the growth and engagement of its customer base. In this role, she leads a talented group of individuals who are committed to improving ShoeBuy’s customer experience.< ...[Read More]

 Amit Shah
Amit Shah
SVP Online Marketing, Mobile, Social
1800Flowers
As Vice President, Online, Mobile & Social Media for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s online marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food brands. ...[Read More]

 Cindy Starr
Cindy Starr
SVP Marketing
Vistaprint
Cindy Starr is Senior Vice President, Marketing at Vistaprint where she manages all customer acquisition and retention activities for North America, Europe and Australia as well as overseeing all strategy and planning across traditional and digital channels. 

Before joining Vistaprint, Cindy was CMO of Smart Destinations, a travel e
...[Read More]

 Allon Caidar
Allon Caidar
CEO
TVPage

Allon is a serial entrepreneur in the content distribution and media sectors. Prior to TVPage, Allon was Co-founder & CEO of Opticomm, a Broadcast Video Systems Company (sold to Emcore, NASDAQ: EMKR). Customers at Opticomm included NBC, Sony, Viacom and ESPN. Prior to Opticomm, Allon was VP at Hotbar, an Internet Media Sta ...[Read More]

11:25 AM Networking & Refreshment Break Featuring “Minute To Win It” Games Inside The Solution Zone

These super fun quick games use regular household items to challenge your skills!  For example, how many pencils can you bounce an eraser into a pint glass in 60 seconds?  Can you quickly stack 10 red solo cups to build a tower, and then tear it down?  Winners advance with each game until we get a Minute to Win It Winner!  The winner gets a Brand New Apple Watch! 

11:55 AM Keynote: Setting The Groundwork For A Global eCommerce Strategy

Thomas Davis, Head of Global eCommerce, Puma

As the head of global eCommerce, Tom is focused on smart and effective ways to enter new markets and grow Puma’s footprint.  Puma has launched in a number of markets, and Tom will share his lessons learned in this keynote case study. 

Develop a unified approach to global expansion
Simplify the shopping experience for international consumers
Make organizational decisions around centralicizing or localizing teams (take a look at the pros and cons)
Manage your budget and internal resources as you go into new markets
 Thomas Davis
Thomas Davis
Head of Global eCommerce
Puma

Tom Davis is the Global Head of Ecommerce for PUMA SE. PUMA’s Sport Performance and Lifestyle labels include categories such as football, running, motorsports, golf, and outdoor. Tom joined PUMA in January 2011 and has been working in the ecommerce industry since 1996. 
 
Tom directs and oversees the company’s global ecommerc
...[Read More]

11:56 AM Join Us In the Social Lounge For Retailer-Only Meet-Ups:

Seth Berman, Head of Acquisition & Retention Marketing, Redbubble

Get free advice you can’t get anywhere else.  Meet with other retailers who have questions (and answers). 

Topic: Getting New Customers: Retention Tactics

Hosted By: Seth Berman, Head of Acquisition and Retention Marketing, Redbubble



 Seth Berman
Seth Berman
Head of Acquisition & Retention Marketing
Redbubble
Seth Berman is Head of Acquisition & Retention Marketing at Redbubble, an art and design marketplace and global brand synonymous with creative individualism. At Redbubble Seth is accountable for driving profitable growth with paid advertising and email marketing.

Seth is also a mentor at 500 Startups, a seed fund and mentorship-drive
...[Read More]

12:20 PM Keynote: In God We Trust, Everyone Else Must Have Data!

Ajit Sivadasan, VP & GM Global eCommerce, Marketing, Technology, Lenovo

In a world that is increasing digital, shelf lives of CMOs will be tied to their ability to constantly experiment and measure the effectiveness of their programs. Advances in technology (Big Data, Mobile, DMPs etc.) coupled with digital footprints left by customers provide a basis to facilitate this. This discussion focuses on how the marketing landscape is rapidly changing thanks to digital/social marketing strategies, advanced data management capabilities (measurement and optimization) and the new found power of the individual customer (Internet of me).  In this session, look at what organizations have to do to drive cultural transformation internally and what types of strategies help drive ROI. You’ll hear lessons about what not to do (and what to do) while driving successful data related strategies in Customer Experience, Digital Marketing and Online Sales.
 Ajit Sivadasan
Ajit Sivadasan
VP & GM Global eCommerce, Marketing, Technology
Lenovo
Ajit Sivadasan, VP/GM Lenovo, manages all key aspects of Lenovo’s Global Web Strategy.  This includes B2B and B2C Web Sales and Marketing across their extensive web presence in 70+ countries.

Ajit is a frequent speaker at industry events and in academia.  His latest talks and keynotes have focused on a diverse set of topics ranging
...[Read More]

12:55 PM Keynote Guest Speaker: What The Future Of Shopping Means For Your Business

Jason Pontin, Innovation Expert; Renowned Journalist; Influential Editor & Publisher, MIT Technology Review

Jason Pontin, editor in chief and publisher of MIT Technology Review, the world’s oldest and most respected technology magazine, will explain how the proliferation of smart-phones, the appearance of Apple Pay and other mobile payment systems, in combination with beacons inside stores that monitor shopper behavior and big data analytics to understand it all, are creating new kinds of consumer expectations – expectations to which retailers must adapt or fall behind.  
 Jason Pontin
Jason Pontin
Innovation Expert; Renowned Journalist; Influential Editor & Publisher
MIT Technology Review
As the editor-in-chief and publisher of MIT Technology Review, Jason Pontin looks into the future, and thinks deeply about what technologies are going to get us there. Pontin has been editor-in-chief of the magazine since 2004 and publisher since 2005, at which point he began its transition to a digital-first magazine. Pontin reduced the number of ...[Read More]

Invitation-Only Private Lunch

1:20 PM Invitation-Only Private Lunch Hosted By Symantec

Invitation-Only Private Lunch Hosted By Symantec

Invitation-Only Private Lunch

1:20 PM Invitation-Only Private Lunch Hosted By Rubicon Project Chango

Invitation-Only Private Lunch Hosted By Rubicon Project Chango

Lunch & Networking For All Attendees

1:20 PM Meet and Greet Lunch & Networking For All Attendees

What’s for lunch?  You’ll have some wonderful food, make new friends and reflect on the morning sessions during lunch.

Track A: Growth In Retail

2:20 PM Chairperson’s Remarks

Eldar Sadikov, Founder & CEO, JetLore

 Eldar Sadikov
Eldar Sadikov
Founder & CEO
JetLore
Eldar actively advises VPs and CMOs of top retail brands on the best practices for product discovery and merchandising via email, onsite and in mobile contexts. He is a data scientist by training and prior to Jetlore developed predictive statistical models for big data at Stanford University, Google, and Microsoft. He holds an MS in Computer Scienc ...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

2:20 PM Chairperson’s Remarks

Jacob Ajwani, VP Strategy, Yieldify

 Jacob Ajwani
Jacob Ajwani
VP Strategy
Yieldify
Jacob Ajwani is a VP of Strategy at Yieldify, a predictive marketing technology that increases conversions (minus the complexity). As an early member of the Adobe Test & Target team and most recently Monetate, he has a deep heritage in conversion optimization. Jacob has built out the personalization programs for brands such as Audi, Disney, and Con ...[Read More]

Track C: Social, Mobile & The Future Of Retail

2:20 PM Chairperson’s Remarks

George Eberstadt, CEO & Founder, TurnTo

 George Eberstadt
George Eberstadt
CEO & Founder
TurnTo
George has spent the last 17 years leading companies building social technologies. Prior ventures provided cross-enterprise team collaboration, a B2B marketplace engine, and wearable technologies for conferences and tradeshows. As the founder and CEO of TurnTo, George has been at the leading edge of social commerce from its beginning. Before George ...[Read More]

Track A: Growth In Retail

2:30 PM Growth Hacking Your Ecommerce Brand: Simple Steps For Explosive Growth

Jeff McRitchie, VP Marketing, MyBinding.com

Growth hacking is one of the hottest new trends in online marketing.  Learn how you can employ Growth Hacking principles to drive explosive growth for your brand.  This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue.  Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.

 Jeff McRitchie
Jeff McRitchie
VP Marketing
MyBinding.com
Jeff is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand.  In 2014 Jeff led the company through a replatform from a customized c ...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

2:30 PM Kick-Off Case Study Session: Delivering Your Unique Value And Meeting Rapidly Changing Customer Expectations In An Omni-Channel B2B World

Steve Baruch, VP, Digital Strategy & Marketing, MSC Industrial Supply

An ecommerce leader in the industrial distribution space with near $3B in sales, MSC Industrial Supply Company now transacts more than 50% of its business online. Hear how Steve Baruch, Vice President - Digital & Strategy, has helped transform MSC from a direct marketing company into an omni-channel trailblazer.  Learn how MSC thinks about the future of B2B, and how the company is positioning itself as the online and offline worlds continue to morph and evolve.     

 Steve Baruch
Steve Baruch
VP, Digital Strategy & Marketing
MSC Industrial Supply
A 20-year veteran of industrial distribution, Steve Baruch serves as Vice President of Digital and Strategy for MSC Industrial Supply (NYSE:MSM), one of the nation's largest distributors of a broad range of products to industrial customers, satisfying their maintenance, repair and operations (MRO) supply requirements. Steve leads MSC’s digital init ...[Read More]

Track C: Social, Mobile & The Future Of Retail

2:30 PM BRAND NEW! 2015 Moshpit of eCommerce Experts: The Future Of eCommerce

Sean McDonald, Managing Director, PwC

Sam Decker, Co-Founder & Chairman, Clearhead

This is the most fun — and learning — you may have at the conference. You and your esteemed colleagues become short-term panelists. Led by digital masters Sam Decker and Sean McDonald, they create a fun, fast paced, gameshow-like session where the audience (that means you) share what works in eCommerce. A combination of lightning round game show audience participation and quick witted MCs create a rare combination of laughter and learning. The insights and no-“BS” stories from your peers are fascinating. You will be cheered and revered by your fellow audience members (or not). Prizes and fame await. Fun and insightful, this session promises more help in preparing for the future of commerce than anything else!

 Sean McDonald
Sean McDonald
Managing Director
PwC
Currently Sean is a leader with PricewaterhouseCoopers Digital practice, working with large enterprises, Sean leads teams to  transform businesses using digital media and strategies. Sean joined PwC in 2012 when the start up, Ant's Eye View was acquired to form PwC 's digital practice. Sean's work in digital marketing and customer experience were f ...[Read More]

 Sam Decker
Sam Decker
Co-Founder & Chairman
Clearhead
Sam's experience spans 21 years in B2C and B2B, for startups and Fortune 50 companies across roles in marketing, product development, business development and chief executive leadership.

For the first half of Sam's career he led marketing, sales and business development for several early-stage startups in CA. Businesses included dire
...[Read More]

Exhibit Hall Meet-Ups And Activities

2:30 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups

Damon Marraccini, Director eCommerce, Product Mgmt, Mobile Commerce, UXD, Dicks Sporting Goods

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers). 

Topic: It’s All About Mobile

Hosted By: Damon Marraccini, Director eCommerce, Product Mgmt, Mobile Commerce, UXD, Dicks Sporting Goods 

 Damon Marraccini
Damon Marraccini
Director eCommerce, Product Mgmt, Mobile Commerce, UXD
Dicks Sporting Goods

Track A: Growth In Retail

3:00 PM Tactics And Strategies To Make Your App A Successful Part Of Your Marketing Program

Steve Dumas, Retail Segment Director, Silverpop, an IBM Company

Silverpop Executive

Hear about the latest future technologies in this case study, from a tech expert and retailer.

 Steve Dumas
Steve Dumas
Retail Segment Director
Silverpop, an IBM Company
Steve Dumas is Retail Segment Director for Silverpop, an IBM company. In this role, he focuses on retail industry trends, business needs and marketing solutions to help internal IBM teams better serve the retail marketer. Previously, he ran ecommerce and digital marketing channels for Ballard Designs, a Home Shopping Network catalog brand for sever ...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

3:00 PM Revenue Rescue: Saving Sales When Shoppers Stray

Jim Davidson, Head of Research, Bronto

In this multi-device, cross-channel world, there are two critical places where consumers tend to stray from the shopping process: product pages and the shopping cart. Retailers must begin to break away from the traditional, outdated view that all shoppers leave with no intention of returning and instead start planning for the other alternatives. 

Results from an audit of the product page abandonment strategies and the shopping cart marketing efforts of more than 100 retailers will be revealed during this webinar.  

Join Jim Davidson, head of research at Bronto Software, for “Revenue Rescue: Saving Sales When Shoppers Stray” and you will:

-Learn which strategies top retailers are using for product page marketing.
-Gain insight into how to streamline your shopping cart and checkout process.
-Receive tips on how to bring customers back after they have left items in their carts.

 Jim Davidson
Jim Davidson
Head of Research
Bronto

As an expert in email, mobile and social strategies, Jim brings over 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's Head of Research, he regula
...[Read More]

Track C: Social, Mobile & The Future Of Retail

3:00 PM The State Of The Retail Apps Economy And What It Takes To Win Customers For Life

Ben Gray, Senior App Quality Evangelist, Applause

Applause Executive

Hear about the latest future technologies in this case study, from a tech expert and retailer.
 Ben Gray
Ben Gray
Senior App Quality Evangelist
Applause
Ben Gray is an App Quality Evangelist with Applause. He advises clients on their digital strategies to deliver delightful customer experiences. Prior to joining Applause, Ben served as a Principal Analyst with Forrester Research, where he spent more than a decade advising Fortune 500 companies on their IT strategies and was regularly quoted in top ...[Read More]

Exhibit Hall Meet-Ups And Activities

3:00 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

Damon Marraccini, Director eCommerce, Product Mgmt, Mobile Commerce, UXD, Dicks Sporting Goods


Get free advice you can’t get anywhere else.  Meet with other retailers who have questions (and answers). 

Topic: It’s All About Mobile

Hosted By: Damon Marraccini, Director eCommerce, Product Mgmt, Mobile Commerce, UXD, Dicks Sporting Goods
 Damon Marraccini
Damon Marraccini
Director eCommerce, Product Mgmt, Mobile Commerce, UXD
Dicks Sporting Goods

Track A: Growth In Retail

3:25 PM Promotions Panel Discussion: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Steve Oblak, SVP & GM, Wayfair

Hafez Adel, Director of Marketing, Combatant Gentlemen

Gary Kazmer, GM eCommerce, Crayola

Patrizio Spagnoletto, CMO, Steelhouse

Join Steve Oblak and hear how he was able to drive the company's holiday promotional calendar to grow revenue for Wayfair.com's direct business by 55.2% in Q4 2014.  This panel will tackle your promotional challenges head on, and help you deliver campaigns that really drive sales (and not drag down your bottom line).

•    Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much?
•    Review how promotional strategies are evolving
•    Create a threshold in terms of timeframe
•    Learn what type  of promotions are helping to supplement getting through the slower months of the year
•    Drive revenue during these slower timeframes
•    Create ways to show value to your customers outside of discounting
 Steve Oblak
Steve Oblak
SVP & GM
Wayfair
Steve Oblak drives overall strategy and execution for Wayfair.com. He also leads Wayfair's Category Director, Buying, Site Merchandising, Supplier Management and Daily Sales teams, and oversees the AllModern.com and Wayfairsupply.com businesses. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-sta ...[Read More]

 Hafez Adel
Hafez Adel
Director of Marketing
Combatant Gentlemen
Hafez has led and grown marketing teams at startups in the e-commerce, B2B, and non-profit sectors. He is an accomplished speaker and author on digital marketing topics ranging from customer acquisition, inbound marketing, SEO, display advertising, PPC/SEM, community management, content strategy, reputation management, growth hacking, and media rel ...[Read More]

 Gary Kazmer
Gary Kazmer
GM eCommerce
Crayola
Mr. Kazmer has over 25 years' experience in Digital B2C and B2B omnichannel revenue sales and operations. He is currently the GM of Global e-Commerce for Crayola where he is responsible for developing the Direct to Consumer global business by transforming Crayola.com into an inspirational brand store on-line. Responsibilities include e-commerce dev ...[Read More]

 Patrizio Spagnoletto
Patrizio Spagnoletto
CMO
Steelhouse
Patrizio leads the marketing team and is in charge of driving brand awareness and performance for the company.

He brings 20 years of marketing experience from both the client and publisher side. Most recently Patrizio was the Head of Digital for Farmers Insurance. Prior to Farmers, he held a variety of leadership positions at Yahoo!
...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

3:25 PM Omni-Channel Panel Discussion: Redefining Omni-Channel: Blending Digital And In-Store

Andrew Chen, VP Product, Design, & UX, BaubleBar

David Albracht, Director Product Management, The Home Depot

Chris Vitale, VP Digital Operations & eCommerce, Pep Boys

Daniel Marques, Director Onlinel Marketing, Talbots

Matt Feodoroff, VP Strategic Sales, Buyer Cloud, Rubicon Project Chango

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience.  In this interactive session, our heads of e-commerce discuss how to help customers find the products they are looking for, no matter the sales channel, and how to blur the lines between digital and in-store.

•    Create an integration strategy
•    Properly incentivize store associates to integrate digital experiences
•    Define a great in-store experience
•    Assist the customer in the store, using digital technologies? Using smart phones or tablets?
 Andrew Chen
Andrew Chen
VP Product, Design, & UX
BaubleBar
Currently VP of Product, Design & UX at Baublebar, leading all technology strategy from the core platform to logistics and operations, Andrew has led product teams at Gilt, iHeartRadio, Lot18, and many other organizations over the last 7 years. His experience has allowed him to build technology in ecommerce, mobile, music streaming, collaborative f ...[Read More]

 David Albracht
David Albracht
Director Product Management
The Home Depot
Dave leads the Buy Path Product Management team at homedepot.com. Dave’s team is responsible for the customer experiences on Product Detail Pages, Pricing & Promotions, Fulfillment & Availability, Checkout, and My Account.  The team relies on customer feedback and big data to strategize and execute new features and functions for our customers. Prio ...[Read More]

 Chris Vitale
Chris Vitale
VP Digital Operations & eCommerce
Pep Boys
Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intran ...[Read More]

 Daniel Marques
Daniel Marques
Director Onlinel Marketing
Talbots
Dan Marques is a data-driven marketer and entrepreneur. Dan is currently Director of Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Developme ...[Read More]

 Matt Feodoroff
Matt Feodoroff
VP Strategic Sales, Buyer Cloud
Rubicon Project Chango
Matt Feodoroff is Vice President of Strategic Sales, Buyer Cloud at Rubicon Project. As such he is responsible for growing Buyer Cloud’s programmatic advertising business across video, mobile, social, and display.

Feodoroff joined Chango Rubicon Project in October of 2014.  He was previously with Microsoft where he ...[Read More]

Track C: Social, Mobile and The Future Of Retail

3:25 PM BRAND NEW! Voice Your Opinion- Hands-On Social Selling Working Groups: Finding The Best Onsite Applications For Your Business

Richard Sexton, Former President & Founder, Carolina Rustica

In this first of its kind workshop format, veteran eCommerce marketer Richard Sexton will lay the groundwork explaining different social applications, and then you decide which works best for your business. We’ll pop up the results in a poll for the whole audience to see, and then come up with an “All Time Top Five Social Applications” list to take home. And multiple technology supplier options will be presented, giving you a roadmap for implementing these tools as soon as you return to the office!
 Richard Sexton
Richard Sexton
Former President & Founder
Carolina Rustica
Richard Sexton founded Carolina Rustica 17 years ago after a one year trip around the world to celebrate a voluntary departure from the corporate life. Carolina Rustica is now a nationally-recognized omni-channel retailer of high end furniture which embraces online technology and consumer trends to grow its customer base. The company also maintains ...[Read More]

3:55 PM Minute To Win It Game Challenges & Wine Networking Happy Hour Inside The Solution Zone

These super fun games quick use regular household items to challenge your skills!  For example, how many pencils can you bounce an eraser into a pint glass in 60 seconds?  Can you quickly stack 10 red solo cups to build a tower, and then tear it down?  Winners advance with each game until we get a Minute to Win It Winner!  The winner gets $250 cash! 

Track A: Growth In Retail

4:30 PM Data Panel Discussion: Creating Specific Solutions For Your Customers Using Data

Cindy Starr, SVP Marketing, Vistaprint

Scott Drayer, VP Marketing, Paul Fredrick

Bryan Robertson, Sr. Digital Guest Experience Analyst, Lululemon

Michael Zuccato, Director Online Marketing, Sourcebooks

Matt Kilmartin, Chief Revenue Officer, Krux

Data is central to shaping experiences that really help customers buy (quickly and repeatedly).  How are you gathering customer data and what are you really doing with it?  This panel goes through ways to help help customers reach checkout and buy, using data. 

•    Drive your customer towards a specific activity using data sets
•    Use your current data to structure experiences that help customers buy
•    Leverage and reuse that customer data (purchase data, behavioral data, etc.) to encourage them to buy
•    Redeploy customer data into a specific commerce experience across different channels

 Cindy Starr
Cindy Starr
SVP Marketing
Vistaprint
Cindy Starr is Senior Vice President, Marketing at Vistaprint where she manages all customer acquisition and retention activities for North America, Europe and Australia as well as overseeing all strategy and planning across traditional and digital channels. 

Before joining Vistaprint, Cindy was CMO of Smart Destinations, a travel e
...[Read More]

 Scott Drayer
Scott Drayer
VP Marketing
Paul Fredrick
Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa.  Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising.
...[Read More]

 Bryan Robertson
Bryan Robertson
Sr. Digital Guest Experience Analyst
Lululemon
Bryan recently joined lululemon athletica as a Sr. Digital Guest Experience Analyst. There he is focused on broadening the clothing retailer's digital analytics and optimization programs utilizing his 15 years of digital analytics experience. Previously he spent 8 years at OpenRoad Communications consulting with crown corporations and Fortune 500 c ...[Read More]

 Michael Zuccato
Michael Zuccato
Director Online Marketing
Sourcebooks

 Matt Kilmartin
Matt Kilmartin
Chief Revenue Officer
Krux
Matt has been with Krux for 4 years and currently serves as the Chief Revenue Officer leading sales and business development activity globally.  Krux is the industry's leading Data Management Platform (DMP) helping brands manage their people data to improve consumer experiences, advertising effectiveness and revenue. Over the last 15 years, Matt ha ...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

4:30 PM Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future

Kaitlin Moughty, Sr. eCommerce Manager, Lacoste

Amanda Kendrick, Director eCommerce, Pep Boys

Wayne Duan, Director, Walgreens.com & Drugstore.com, Walgreens Digital Commerce, Walgreens

Patrick Tripp, Senior Product Marketing Manager, Adobe

Our group of multi-channel mavens debate and outline their multi-channel strategies.  They’ll talk technology usage, organizational structures to infrastructure and even fulfillment. Leave with a detailed picture of how you can maximize your strategies, looking both internally and externally.

•    Evolve your cross-channel capabilities to become fully omni-channel
•    Infuse  technology throughout the  shopping funnel to support customer acquisition and retention: research, purchase and support
•    Put technology in place to help cross-channel shoppers

 Kaitlin Moughty
Kaitlin Moughty
Sr. eCommerce Manager
Lacoste
As the Senior eCommerce Manager at LACOSTE, Kaitlin manages all direct response digital marketing channels, onsite conversion optimization and eCommerce operations for the US site.  Kaitlin is passionate about analytics and attribution while taking a customer-centric approach to onsite content and marketing.  She is now tasked with marrying a brand ...[Read More]

 Amanda Kendrick
Amanda Kendrick
Director eCommerce
Pep Boys
Amanda Kendrick is the Director of eCommerce at Pep Boys. She previously served as the Director of Online Merchandising and Business Development. At Pep Boys, Amanda has overseen the rise in natural search results through optimization of all on-site content including video, service and authoritative content for the pepboys.com. In her new role, Ama ...[Read More]

 Wayne Duan
Wayne Duan
Director, Walgreens.com & Drugstore.com, Walgreens Digital Commerce
Walgreens
Wayne Duan is currently Director of Digital Commerce for Walgreens. In his current role, Wayne manages the P&L and leads a team of merchants that oversees all aspects of pricing, promotions, and assortment strategies for the merchandising departments at Walgreens.com and Drugstore.com (excluding photo and pharmacy). He also leads digital commerce t ...[Read More]

 Patrick Tripp
Patrick Tripp
Senior Product Marketing Manager
Adobe
Patrick is focused on product strategy for cross-channel campaign management at Adobe and has over 15 years of experience in the technology, consulting, and marketing industries.  Previously, Patrick led go-to-market strategy for real-time marketing solutions at Pegasystems. Prior to that, he spent several years in research and product management a ...[Read More]

Track C: Social, Mobile and The Future Of Retail

4:30 PM Social Panel Discussion: Combining Social With Your eCommerce Experience

Laura Jajko, President, American Frame

Kristin Smith, VP Digital, Stride Rite

Peter Stringer, VP Digital Media, Boston Celtics

Dan Dal Degan, President, Ensighten

Social is now woven into the eComm experience. How are you really doing it, and is it successful?  Is it moving the needle at all? This panel looks at tons of ways to bring social into your ecommerce experience, and go beyond engagement.  Get more sales from social.

•    Look at what else you can do besides request “shares”or “Likes”?
•    Add  social successfully into your loyalty program
•    Look at your website to help integrate with your social channels
•    Encourage customers to be more social with you on your website  
•    Influence behavior with your customers and within their social circles

 Laura Jajko
Laura Jajko
President
American Frame
Laura Jajko is President of American Frame, www.AmericanFrame.com a leading custom picture framing and fine art printing company. American Frame serves its customers, mainly artists, photographers and DIY decorators, by providing high quality custom products at direct prices, fulfilled within two business days. Ms. Jajko, part of a second-generatio ...[Read More]

 Kristin Smith
Kristin Smith
VP Digital
Stride Rite
Kristin Smith is Vice President, Digital for Stride Rite Children’s Group, part of Wolverine Worldwide Inc and is responsible for Stride Rite's ecommerce, digital marketing and social media. Prior to joining Stride Rite, Kristin was the eCommerce Sr. Manager for Bare Escentuals and held roles at companies ranging from Cost Plus World Market to bout ...[Read More]

 Peter Stringer
Peter Stringer
VP Digital Media
Boston Celtics

In his capacity as Vice President, Digital Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team’s digital marketing, social media, video and content strategy. He joined the team as Internet Operations Manager in November 2005.

...[Read More]

 Dan Dal Degan
Dan Dal Degan
President
Ensighten
Dan leads the sales, services and customer success organizations at Ensighten, serving the rapidly expanding omni-channel marketing landscape. Previously with Salesforce, Dan led sales teams nationwide, helping grow the company to 12,000 employees, $4 billion in annual revenue and 150,000 customers. He was a member of the founding management team o ...[Read More]

Exhibit Hall Meet-Ups And Activities

4:30 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Rob Schmults, SVP eCommerce, Talbots


Topic: Omni-channel Best Practices

Hosted By: Rob Schmults, SVP eCommerce and CRM, Talbots
 Rob Schmults
Rob Schmults
SVP eCommerce
Talbots
Rob is SVP at Talbots where he oversees eCommerce, Mobile, Online Marketing, eMail, and CRM. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline ...[Read More]

Track A: Growth In Retail

5:00 PM People Vs. Pixels, How Do To Drive Increased ROI From Current Customers And Known Prospects

Joe Dressler, VP National Advertising Sales, LiveIntent

The most significant innovation for Advertisers, Brands and Marketers in the ever-evolving space has been a shift away from targeting the pixel and a shift towards a more sophisticated targeting of people. This practice, known as people-centric or people-based marketing, has caught heat and, with the launch of Facebook Atlas, AOL One, and offerings from Google, Criteo and Marketo, promises to be integral to the job of a marketer in 2016 and beyond.
 
LiveIntent VP National Advertising Sales Joe Dressler will present the evolution of CRM retargeting, provide insight into how to market to people in a multi-device and multi-browser world and explain the state of the market. He will explain existing technologies, and how first-party data is best leveraged in order to help brands and advertisers connect to their best audiences.
 
It’s increasingly important that marketers and technologists understand the shift in thinking and the technology that has allowed it.

 Joe Dressler
Joe Dressler
VP National Advertising Sales
LiveIntent

Joe Dressler is the VP of National Advertising Sales at LiveIntent. He leads the platform's efforts to empower brands and advertisers to reach people where they are paying attention: in email.  Previous to LiveIntent, Joe led National Sales at Competitor Group for both Digital Media and Event Sponsorships.  Prior to that, Joe worked with en
...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

5:00 PM Using Analytics to Improve the Omni Channel Customer Journey

Emily Rugaber, Director, Best Practices, GoodData

In the digital age businesses have more avenues than ever to connect with customers, but delivering a seamless omni channel experience across platforms can be very challenging. Join Emily Rugaber, the Director of Best Practices at GoodData, to learn how a connected analytics strategy can give you the detailed visibility you need to build a best in class omni channel experience. In this session you will learn:

•    Best practice approach to understanding digital customer behavior
•    How to use data across channels to understand channel and campaign performance
•    Key KPIs for Retail and Ecommerce

 Emily Rugaber
Emily Rugaber
Director, Best Practices
GoodData
GoodData provides a cloud analytics platform to manage the entire BI lifecycle from data integration, through data preparation, analytics and visualization. GoodData's mission is to abstract all of the technical complexity and headaches from traditional BI and big data analytics so that customers can focus on the insights that will drive the digita ...[Read More]

Track C: Social, Mobile & The Future Of Retail

5:00 PM Ecommerce Turns 21: Advice For Digital Adulthood

Scott Pulsipher, COO & President, Needle

On this day 21 years ago, NetMarket conducted the very first secure retail transaction on the Web with the sale of Sting’s CD, “Ten Summoner’s Tales,” purchased via credit card for $12.48 plus shipping. Today, we are reminded that ecommerce has grown up fast, moving into a new phase of innovation with robots, mobile payments and highly personalized, interactive digital experiences.  Join Needle President and COO Scott Pulsipher as he commends the gargantuan 21 year-old’s growth, but also addresses areas the industry still needs to improve as it enters digital adulthood. As the former general manager of Amazon Webstore, Pulsipher has a strong background in innovating and disrupting the ecommerce space.
 Scott Pulsipher
Scott Pulsipher
COO & President
Needle

Scott Pulsipher is the President and COO of Needle, a company that helps companies bring the power of human connections to e-commerce through authentic, real-time conversations between brand advocates and online shoppers. Under Scott’ sdirection, Needle has grown to become the leader in advocate-powe ...[Read More]

Exhibit Hall Meet-Ups And Activities

5:00 PM Continuation Of: Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Rob Schmults, SVP eCommerce, Talbots


Topic: Omni-channel Best Practices

Hosted By: Rob Schmults, SVP eCommerce and CRM, Talbots
 Rob Schmults
Rob Schmults
SVP eCommerce
Talbots
Rob is SVP at Talbots where he oversees eCommerce, Mobile, Online Marketing, eMail, and CRM. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline ...[Read More]

Track A: Growth In Retail

5:15 PM Voice Your Opinion - Interactive Working Groups: Quick Site Fixes: 9 Ecommerce Tips You Can Implement In The Next 6 Months

Ryan Gripp, eCommerce & Digital Marketing Manager, H2o Plus

This session discusses “quick-wins” that improve conversion and overall site experience that a larger company can implement in the next six months. Most attendees have to compile a “what you learned” after you attend to the VP level to justify the cost of the conference.  This session is it. You’ll leave with an actual checklist for your business, as you go hrough the list as a group. 

Follow these nine things to justify relaxing in Boston for the week to your boss
Follow along with a checklist to compare your site to best practices that move the needle in the short and long term
As a bonus – you can score some awesome swag from H2O+


 Ryan Gripp
Ryan Gripp
eCommerce & Digital Marketing Manager
H2o Plus
Ryan Gripp does not write books because few people have time to read, but he does change how companies view enterprise ecommerce. He has implemented complex eCommerce systems (Oracle ATG) and got his start in eCommerce using Miva Merchant way back in 1996. As an entrepreneur, he has founded several companies, most of which failed. His latest compan ...[Read More]

Track B: Omni-Channel / Multi-Channel Execution

5:15 PM Turning Traffic Into Revenue – Integrating Advertising Within The eCommerce Funnel

Michael O'Hanlon, VP Corporate and Business Development, Wayfair

Mike will discuss the growth of digital advertising on ecommerce sites. What the goals of digital advertising on sites?  They can span from top of funnel/brand awareness to bottom funnel/Direct Response/Co-op.  He’ll walk through a few case studies on Wayfair.com,  the first is a custom brand integration with Sherwin- Williams, the second is their  “Get it Near Me” program to drive qualified shoppers from Wayfair.com to local furniture stores, and finally some sponsored content on Wayfair.com.  You’ll leave knowing the importance of creating a win-win-win for etailers, brands, and customers.

 Michael O'Hanlon
Michael O'Hanlon
VP Corporate and Business Development
Wayfair
Michael O'Hanlon is responsible for developing and executing the company's M&A strategy as well as developing key strategic partnerships, including online marketplace relationships with Wal-Mart, Staples, Tesco, Sears, Best Buy, Amazon, eBay, and content partnerships with Coastal Living, Sunset and This Old House.  Michael also founded and continue ...[Read More]

Track C: Social, Mobile & The Future Of Retail

5:15 PM Case Study: Creating Profitable + Exciting Relationships In The Blogosphere Between Brands And Bloggers

Katie Laird, Director, Social Marketing, Blinds.com (subsidiary of The Home Depot)

Dive into the blogosphere with smart blogger relationships – they can be profitable and interesting components of your ongoing social media outreach with great SEO benefits to boot!  

Join Katie Laird, PR and Social Media Manager of Blinds.com, as she walks attendees through her own Brand Ambassador program (aka: the MOBsters) tips and tricks, as well as a variety of creative and trackable ways that businesses just like yours are engaging in the blogosphere. Grow the online buzz, the goodwill and the bottom line of your brand through organic storytelling, product reviews and blogger community outreach.

Content and engagement strategies that work with blogger partners
How to identify and connect with your ‘dream bloggers’
Setting tracking mechanisms and internal expectations around blogger outreach
 Katie Laird
Katie Laird
Director, Social Marketing
Blinds.com (subsidiary of The Home Depot)
Katie Laird is the Director, Social Marketing for Blinds.com, the world’s largest online window covering store. She oversees company communications, media/ blogger relations and public relations efforts with the gusto that only a home design obsessed Web geek can.

You’ll find Katie leading the charge in online community building for
...[Read More]

Exhibit Hall Meet-Ups And Activities

5:15 PM Continuation Of: Join Us In the Social Lounge For Retailer-Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else

Rob Schmults, SVP eCommerce, Talbots

Topic: Omni-channel Best Practices

Hosted By: Rob Schmults, SVP eCommerce and CRM, Talbots
 Rob Schmults
Rob Schmults
SVP eCommerce
Talbots
Rob is SVP at Talbots where he oversees eCommerce, Mobile, Online Marketing, eMail, and CRM. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline ...[Read More]

5:40 PM Conclusion Of Main Day One

5:45 PM Beer And Wine Retailer-Only Chats – Bring Your Challenges And Get Solutions (And A Cocktail!)

Relax with a cold beer or a glass of wine during our casual get-togethers at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions you can share with your office. Topics covered include expanding your social reach, SEO, the do’s and don’ts of shipping and much more. These sessions are retailer-only.

Table 1: Using Customer Lifecycle Information Across Channels
Hosted By: Scott Drayer, VP Marketing, Paul Fredrick

Table 2: Same Day, Local Delivery And Free Shipping – What Works For Your Business
Hosted By: David Albracht, Director eCommerce Product Management, The Home Depot

Table 3: The Do’s And Don’ts Of SEO
Hosted By: Drew Sirico, Director of Marketing, E-Commerce, Edible Arrangements

Table 4: Supercharging Your Customer Acquisition Strategy
Hosted By: Michael Zuccato, Director Online Marketing, Sourcebooks

Table 5: Using Social Media As A Brand Leadership Strategy
Hosted By: Laura Jajko, President, American Frame

6:30 PM The Taste Of Boston Cocktail Reception At the Prudential Center

Want to see how Boston looks from 50 floors up?  Get your food and drink fix at the Skywalk Observatory, Boston's only sky-high vantage point, during our evening cocktail reception. You’re in for amazing 360 degree views of  this beautiful city, great music,amazing food, and lots of entertainment!