Marketplace: The Future of eCommerce
Marketplace, market square, shopping mall….different terms but all with the same purpose: developing profitable e-commerce. How to deal with the issues of broad product choice, product availability and competitive prices without the constraints of stock or logistics, whilst still maintaining margins? This is the daily challenge faced by e-businesses. Marketplaces are the solution to current and future e-commerce demands: they promote the capitalisation of strong brands, qualified traffic or professional know-how to bring together offers proposed by third party sellers on a single platform. By putting sellers and customers in direct contact, Marketplaces mirror the very DNA of the Internet: creating value whilst reducing the chain.
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