Director of Interactive Marketing
Neil McKenna plays an integral role as part of a progressive Online Marketing department at 1-800Flowers.com. As Director of Interactive Marketing for the GFGB brands, Neil manages the digital channels for the five sister brands while mining for CRM insights and opportunities across the enterprise. Prior to 1800flowers, Neil helped Bed Bath & Beyond move their Search program significantly forward and honed his optimization skills, at Didit's digital agency. His goal now is to build on top of proven optimization tactics, across channels and devices, with Marketing Analytics to launch more sophisticated, targeted campaigns.