eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

 Nitin Mangtani
Nitin Mangtani Founder & CEO PredictSpring
Nitin Mangtani is Founder & CEO of PredictSpring, an innovative platform that is revolutionizing mobile commerce. Prior to Founding PredictSpring, Nitin was product executive at Google for 7 years. At Google, Nitin led the Google Shopping merchant and search team, scaling Google Shopping product to hundreds of thousands of retailers. Most recently, Nitin founded Google Retail Promotions to optimize mobile conversions. Prior to joining Google, Nitin was a founding member of data infrastructure group at BEA from 2001-2006. BEA was leader in application platform market and was acquired by Oracle for $8.5 billion.


Main Conference Day Three - Make More Money From Mobile

10:00 AM Mobile Conversion Keynote Panel Discussion: Turning Traffic into Sales: Making the Mobile Experience Better for Today’s Consumers

Retailers have to keep customers from abandoning the mobile experience – and that begins with providing what customers are looking for.  Rent the Runway, a retail disrupter, provides millions of women access to designer dresses and accessories, and mobile is very much about accessibility. Shoebuy has been improving their mobile experience ever since the launch in 2009.  How can you take advantage of traffic to your mobile site, and convert it into sales?  Our panelists will show you how.

•    Recognize consumer expectations around mobile
•    Learn where mobile accurately fits into the path to purchase
•    Using the right KPIs for mobile