eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

 Patrick Tripp
Patrick Tripp Senior Product Marketing Manager Adobe
Patrick is focused on product strategy for cross-channel campaign management at Adobe and has over 15 years of experience in the technology, consulting, and marketing industries.  Previously, Patrick led go-to-market strategy for real-time marketing solutions at Pegasystems. Prior to that, he spent several years in research and product management at Forrester Research. He has also worked in the travel and financial services industries. Patrick has an MBA from Boston University with a concentration in Marketing.


Main Conference Day One: Grow Your Business

4:30 PM Cross-Channel Future Panel Discussion: Bringing Cross-Channel Into The Future

Our group of multi-channel mavens debate and outline their multi-channel strategies.  They’ll talk technology usage, organizational structures to infrastructure and even fulfillment. Leave with a detailed picture of how you can maximize your strategies, looking both internally and externally.

•    Evolve your cross-channel capabilities to become fully omni-channel
•    Infuse  technology throughout the  shopping funnel to support customer acquisition and retention: research, purchase and support
•    Put technology in place to help cross-channel shoppers