eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Retail Innovation Summit: The Future Of Retail

Monday, August 10th

Defining The Store Of The Future

Brand new and just for you. Get fresh ideas to connect with the “always connected consumer”. Learn what “digital and in-store integration” really means. Our speakers talk about how they are revolutionizing retail. Don’t limit your business – attend this day and build a long-term vision that is grounded in examples of success from your peers.

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8:45 AM Registration & Networking Breakfast

9:20 AM Welcome Remarks & Benchmarking Study

9:30 AM Chairperson’s Opening Remarks - Oculus360

John Dubois, CTO & Co-Founder, Oculus360

 John Dubois
John Dubois
CTO & Co-Founder
John has been starting and running companies for nearly two decade and has partnered with some of the largest, most successful companies around some of the gnarliest challenges leveraging innovative technologies for measurable business results. For the last three years John has founded and been running Technology and Operations at Oculus360. Oculus ...[Read More]

9:45 AM Keynote: Efficiently Crafting Omni Channel Environments For Your Customers

Derrick Walker, SVP Marketing, Destination XL Group

DXL Group is doing innovative work in Omni-Channel. Last year they launched StoreNet which gives their online customers access to all of the their inventory (even at the store level). In May they will be launching buy online and pick up in store same day. Their business results achieved so far are noteworthy – Derrick will walk you through their omnichannel journey in this keynote session.

•    Examine how you’ve created omni-channel experiences for your customers
•    Transition on the front and back end
•    Track and quantify your efforts
•    Budget allocation: where to take risks without hurting the brand and blowing through budget
 Derrick Walker
Derrick Walker
SVP Marketing
Destination XL Group
Mr. Derrick Walker is the CMO of DXL Group formerly known as Casual Male Retail Group. In his current role, he is responsible for branding, marketing, visual merchandising and e-commerce. 

DXL Group is a $400 million big and tall retailer with over 350 stores nationwide. DXL is currently in the midst of a complete brand transformati
...[Read More]

10:20 AM Keynote: Three Steps To Adaptive Marketing In Retail

Pat Galvin, Group Vice President, Oracle Marketing Cloud

Oracle Marketing Cloud Executive

Hear about the latest future technologies in this keynote case study, from a tech expert and retailer.
Pat Galvin
Group Vice President
Oracle Marketing Cloud
Pat Galvin, Group Vice President for Oracle Marketing Cloud, is responsible for leading all B2B and B2C Oracle Marketing Cloud sales practices in North America. Prior to Oracle Marketing Cloud, Pat represented Oracle in ERP, HCM, and CRM sales management and field sales in a number of industries across SMB and enterprise segments for more than 15 y ...[Read More]

10:45 AM Keynote: Five Keys To UnLock The Potential Of Marketing/Digitizing The Customer Retail Journey

Frederick Lecoq, SVP Marketing & eCommerce, FGL Sports

One brand that is breaking ground in digital retail is Sport Chek, Canada’s largest national retailer of sporting goods, footwear and apparel. A member of the Canadian Tire Corporation Family of Companies, Sport Chek is digitizing their retail stores and and personalizing the consumer experience. During this session, Frederick shows how to produce content and create experiences that educate customers, highlight products, and drive home the brand. He will show Sport Chek’s five keys that unlock the potential of marketing, teaching you how strategic content planning is crucial to keeping consumers connected and involved with a brand.
 Frederick Lecoq
Frederick Lecoq
SVP Marketing & eCommerce
FGL Sports
Hailing from Paris, France, Frederick Lecoq leads the marketing team at Canada’s number one sporting goods retailer – FGL Sports. Frederick joined the Calgary based organization with over 15 years of strategic marketing experience, specializing in e-commerce and digital marketing, brand management, and retail strategy. Since joining the retailer, F ...[Read More]

11:10 AM Coffee & Refreshments

11:40 AM Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Lisa Kolodny Johnson, VP Brand Marketing, FreshDirect

Dominique Essig, VP of Product Management, UX, & Design, Gilt Groupe

Jeanniey Mullen, VP Marketing, Barnes & Noble / NOOK

John Deming, Marketing Manager, Digital and Direct Marketing, Seventh Generation

Jody Goehring, VP Product, RetailMeNot

Consumers today eat, sleep and work with tons of devices.  They are constantly researching, checking email, playing games, shopping – they are highly connected.  Is your brand connecting to them in a meaningful way?  Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

•    Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
•    Take advantage of the behavior of the always connected consumer
•    Get data around their behavior to increase revenues
 Lisa Kolodny Johnson
Lisa Kolodny Johnson
VP Brand Marketing
Lisa Kolodny Johnson is Vice President, Brand Marketing and Communications at leading online grocer, FreshDirect. In this role she oversees brand development, creative, content and social marketing, and external communications. Lisa was previously at NBC Universal where she served as Vice President, Brand Marketing and Social Media for iVillage. In ...[Read More]

 Dominique Essig
Dominique Essig
VP of Product Management, UX, & Design
Gilt Groupe
VP of Product Management, UX, and design Dominique Essig joined Gilt in July 2013 and oversees the company's product development and user and design experience teams. In addition to possessing more than 15 years of online experience, she has expertise in North American and global product management, customer service and operations, site quality, cu ...[Read More]

 Jeanniey Mullen
Jeanniey Mullen
VP Marketing
Barnes & Noble / NOOK
Jeanniey Mullen is the Vice President of Marketing for NOOK ™ by Barnes and Noble. She is responsible for driving the brand, growing the customer base and maintaining a high level of loyalty and engagement with consumers.
Prior to her role at NOOK™ Ms. Mullen was the co-founder of a wearable technology company, RingBlingz, where she
...[Read More]

John Deming
Marketing Manager, Digital and Direct Marketing
Seventh Generation

 Jody Goehring
Jody Goehring
VP Product
Jody Goehring leads RetailMeNot’s in-store business, where he focuses on developing new mobile products that drive incremental foot traffic to the store while enabling consumers to shop and save wherever they are.

Jody brings over 10 years of operating, investment banking, and management consulting experience to RetailMeNot. He was m
...[Read More]

12:20 PM Using Location And Context To Drive Engagement And Enhance Revenue Opportunities

Mike Schneider, VP Marketing, Skyhook Wireless

Over 50 million mobile apps are downloaded daily. One in four is abandoned within 24 hours. In other words, creating a successful app is incredibly difficult. Pressure from internal and external sources to increase downloads, engagement, and create new and/or enhance existing revenue streams is constant. App owners must differentiate products while making experiences more fluid to ensure they become essential to the lifestyles of their users. In this session, they’ll discuss:

•    Data-driven context: The anatomy of a “location” data point and how to put it to work in your experience
•    Categorizing behavior: Learn how to categorize user actions and what to do with the results
•    Building App modes: putting the power of place to work in your app to anticipate user needs, monetize your app, and differentiate your app experience
•    Case studies to demonstrate what leading apps are doing and current best practices

Join them to get actionable takeaways, gain insight, and to pose questions to the leaders in location about our experience in how to make your app become a vital part of your users’ everyday lives.

 Mike Schneider
Mike Schneider
VP Marketing
Skyhook Wireless
Mike runs the creative vision, lead generation and PR of Skyhook as Vice President of Marketing. Mike had nearly 20 years experience solving problems using technology, most recently running the Digital Incubator at Allen & Gerritsen prior to joining Skyhook. He has built award-winning digital communities and co-wrote the book Location Marketing for ...[Read More]

12:45 PM The Math Behind Lingerie Models - The Lingerie Disruptor Making A/B Testing Sexy

Sharon Klapka, Director of Business & Brand Development, Adore Me

This talk will share Adore Me's experience in disrupting the $24B lingerie industry and how the company leverages data and A/B testing to inject innovation into a traditional industry.
 Sharon Klapka
Sharon Klapka
Director of Business & Brand Development
Adore Me
Sharon leads the Business & Brand Development team at Adore Me – a disruptive eCommerce lingerie startup, designing fast-fashion, affordable intimates. Ranked the No. 3 fastest-growing company in New York on the Inc. 500 list and selected InStyle magazine’s Best of Digital 2014, Adore Me is quickly positioning itself as the Zara of lingerie. ...[Read More]

1:10 PM Lunch For All Attendees

2:10 PM Translating Storytelling Into Commerce

Diego Nunez, Sr. Director, Digital Marketing & Ecommerce, Skullcandy

How can a consumer electronics brand engage with consumers in a way that does not interrupt their online experience?  The best way to get consumers talking about the Skullcandy brand is to tap into their interests, whether it be music, culture or lifestyle.  Diego will discuss their brand story, their challenges around building consumer relationships, and how they are working through these challenges via content creation and social media management.
•    Humanizing your brand
•    Engaging with third party sellers
•    Weaving content and editorial into the customer conversation
 Diego Nunez
Diego Nunez
Sr. Director, Digital Marketing & Ecommerce
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic direction of the brand’s global digital business. Prior to Skullca ...[Read More]

2:35 PM How Does Community And Content Fit Into Your Digital Marketing Plan?

Sean McDonald, Managing Director, PwC

How do brands build consideration with the digital customer? Online media spend? Yes. But more media is saturated. Community has a new role to supporting marketing outcomes (awareness, consideration). So AT&T has establish a new digital asset focused on the SMB owner  with content and community to serve the SMB owner with practical solutions and connections in starting and growing your business. AT&T is building consideration first by demonstrating SMB advocacy with
 Sean McDonald
Sean McDonald
Managing Director
Currently Sean is a leader with PricewaterhouseCoopers Digital practice, working with large enterprises, Sean leads teams to  transform businesses using digital media and strategies. Sean joined PwC in 2012 when the start up, Ant's Eye View was acquired to form PwC 's digital practice. Sean's work in digital marketing and customer experience were f ...[Read More]

3:00 PM Globalization Panel Discussion: The Future Of Retail: Creating A Profitable International Strategy

Mark Venezia, Global Sales & SVP North America, Spreadshirt

The retail industry is growing rapidly internationally: tons of new stores are opening up, new business models are emerging  and old models are becoming better.  Develop new ideas and insights into how to scale ecommerce marketing and operations globally with process ingenuity, resourcefulness and technology from stories shared in this panel.  Global may be your future.

•    Identify the best markets for your business
•    Create a profit center and revenue driver through international websites
•    Go beyond simply translating a website and launching that site
•    Decide upon a localization strategy
 Mark Venezia
Mark Venezia
Global Sales & SVP North America
Mark Venezia is an accomplished marketing and sales executive with over 25 years internet and direct marketing experience. Throughout his career, Mark has held numerous executive positions in the retail, advertising and travel industries with a focus on ROI, brand building, sales effectiveness and online social media.
As the Directo
...[Read More]

3:30 PM Coffee & Refreshments

4:00 PM End Of Retail Innovation Summit

4:45 PM Retailer-Only Speed “Dating”: Bring your business cards—you’ll need them!

Think speed dating, without the actual date! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few
minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them. This session is retailer-only.

5:30 PM eTail 2015 Welcome Reception: Summer Paradise In The City

Every night we’ll have mixologists on tap for our legendary evening receptions. Kick off the conference with some informal socializing, fun and laughter.