Scott Pulsipher is the President and COO of Needle, a company that helps companies bring the power of human connections to e-commerce through authentic, real-time conversations between brand advocates and online shoppers. Under Scott’ sdirection, Needle has grown to become the leader in advocate-powered customer experience (CX). Brands leverage Needle to create measurable results in ROI, conversion rates and incremental revenue. Previous to Needle, Scott was the general manager of Amazon Webstore, where he directed overall strategy and global go-to-market efforts. Under his leadership, Amazon Webstore was launched and supported the ecommerce business of tens of thousands of companies. Scot thas contributed to a number of online retail outlets, including Mobile Commerc eDaily and Mobile Marketer. Scott received his MBA from Harvard University.