Jason Goldberger was named President, Target.com & Mobile in December 2014 and is responsible for overseeing Enterprise Item, Pricing and Promotions and all ecommerce operations for Target including Merchandising, Product, Site Merchandising and the Guest Fulfillment Experience. He joined Target in February 2013. Under Jason’s leadership, Target has released new versions of its website, iPhone and iPad shopping apps, debuted completely new experiences for services like gift registry including one geared towards college students and launched new guest fulfillment capabilities including Store Pickup. Target’s digital sales are currently up by more than 30 percent. In addition, Target was named Hot 10 Mobile Retailer of 2014 by Internet Retailer and the 2013 Mobile Retailer of the Year by Mobile Commerce Daily.
Jason brings extensive experience in online retailing and most recently, served as Executive Vice President of Gilt Groupe where he was responsible for Home, Taste, Baby and Kids and Business Development. Prior to Gilt, Jason was the Senior Vice President of Marketing, Merchandising and Product at Hayneedle, Inc. In addition, Jason previously spent eight years at Amazon in a variety of merchandising roles.
Follow Jason @jasongoldberger
Overstock.com President Stormy Simon began her career during the early years of the online shopping site with an entry-level sales position. Her entrepreneurial spirit and tireless work ethic soon caught the attention of company founder and CEO Patrick M. Byrne, and she was moved into a series of leadership and executive roles throughout the company. Stormy's impressive track record of success as senior executive over several departments, including the customer care, partner care, and marketing divisions, culminated with her first being named co-president of Overstock.com before assuming the sole presidency of the company in 2014.
As president, Stormy has used her forward-thinking instincts along with experience gleamed from her previous roles to inspire Overstock.com to drive innovation in the ever-changing online retail world. Her colleagues know Stormy as a source of knowledge, experience, and revolutionary thinking in online retail, often using her inspirational mantra of "make it happen" to motivate teams throughout the company. Under Stormy's leadership, Overstock.com was named to Forbes' list of Americas 100 Most Trustworthy Companies for the first time in 2014.
Mr. Rhee is the Founder and President of FirePine Group and also serves as the Executive Chairman and Chief Executive Officer of Ashley Stewart, an iconic and multi-channel plus-size fashion brand with a market-leading social media and digital commerce global footprint. At Ashley Stewart, Mr. Rhee has authored a paradigm-disrupting complement of algorithms, CRM and operational solutions that have transformed a twice bankrupt, unprofitable brick-and-mortar retailer with no WiFi at its corporate offices into a high growth, digitally driven business posting record profitability in less than one year. Because of his track record, Mr. Rhee was able to secure a commitment from Clearlake Capital to back his strategy in an unlikely exit from Chapter 11 proceedings in April 2014. By forging relationships amongst his diverse contact base and through the application of lean processes, Mr. Rhee has assembled a team that has propelled Ashley Stewart to the vanguard of mobile, social and site-to-store commerce. FirePine Group holds a significant investment in Ashley Stewart.
As both a control investor and activist operator, Mr. Rhee has stewarded companies with an aggregate enterprise value in the billions. He has a proven investment and operating track record spanning nearly two decades involving companies at inflection points requiring smart capital and the leveraging of a diversified network and knowledge base in the private equity, restructuring and venture communities. Mr. Rhee has held senior level positions at J.W. Childs Associates, L.P. and Gordon Brothers Group. Illustrative prior investment and/or operational involvement have included the turnaround and repositioning of Ultra Diamonds in partnership with Crystal Capital, the carve-out of the Meow Mix cat food brand from Ralston Purina, and the growth catalyst investment in Mattress Firm (Nasdaq: MFRM).
Mr. Rhee is an honors graduate of both Harvard College and Harvard Law School, where he was an editor of the Harvard Law Review. He is also a former high school teacher.
As the editor-in-chief and publisher of MIT Technology Review, Jason Pontin looks into the future, and thinks deeply about what technologies are going to get us there. Pontin has been editor-in-chief of the magazine since 2004 and publisher since 2005, at which point he began its transition to a digital-first magazine. Pontin reduced the number of annual print issues from eleven to six while refocusing the publication's energy toward original daily content. From 1996 to 2002, Pontin was the editor of the now-defunct Red Herring magazine.
Harnessing the creativity, energy and experience of 200 of the industry’s most talented individuals is no easy job. But after nearly three decades of executive leadership roles and a lifetime of disciplined Martial Arts training, Jeffery Sears is up to the task.
As CEO (Chief Execution Officer) for California-based PIRCH, Sears manages top-line operations, brand development and expansion planning while working alongside a team of professionals with a combined 500 years of industry experience.
Sears joined PIRCH in 2010 after leading some of the most recognized and successful brands in outdoor and indoor home living, many of which he successfully guided through high-profile mergers and acquisitions.
Prior to that, Sears was President and CEO of Creative Touch Interiors, which he oversaw through its growth from $15 million to $250m and the subsequent acquisition by Home Depot in 2004,ensuring a smooth transition of a private company into a Fortune 15 organization.
Earlier in his career, Sears was Executive Vice President at MSA Industries, growing the company from $40 million to $560 million in revenue in less than two years, prior to its merger with DuPont, where Sears stayed on in the same capacity.
Sears also served as President of Tuftex Industries for six years, developing the 15th largest carpet mill in the United States into a $450 million business prior to its acquisition by Queen Carpet and subsequently Shaw Industries/Berkshire Hathaway.
A second generation San Diegan, Sears remains extremely involved within the community and received a Spirit of Life Award in 2006 for his dedication and commitment to City of Hope. Sears is an active Alumni of San Diego State University and has been married to his lovely wife Geri for 34 years.
Kyle Vucko is the CEO and Co-Founder of Indochino. When Co-Founder Heikal Gani shared the story of his struggle to find a suit, Kyle recognized the potential to shake up the men's online fashion world. He saw a missed opportunity in the space – delivering men’s custom apparel cost-effectively – and built a vertically integrated company to solve it. Today Indochino is the world leader in custom online menswear, with over 120,000 customers in 130 countries.
Jack Wood is responsible for software development, infrastructure engineering, information security, and corporate systems at Wayfair. He drives the technology decisions that power all aspects of the business. Prior to joining Wayfair in 2012, Jack was a software architect and engineering manager at Akamai Technologies. He also spent time as a research scientist at Lucent and consultant with NASA at the Jet Propulsion Laboratory. Jack served in the United States Air Force and earned a B.S. in Computer Science from Rivier College.
Marshall Porter is the Senior Vice President and General Manager of International at Gilt. He is responsible for the growth of the company's international business, including expansion into new markets and international partnerships. Previously, he built and led business development at Gilt, devising strategies and forging long-term relationships between Gilt and brand partners such as Starbucks, Volkswagen, Target, Virgin America, Google, Infiniti, and many others.
Marshall joined Gilt in 2010 with extensive experience in mobile and e-commerce. From 2006-2009, he led the mobile business at Digital Fountain (acquired by Qualcomm). Prior to that, he was at Handango for three years, where he was responsible for key global partnerships, development strategies, driving key infrastructure initiatives, launching new business units, and global partnerships.
Steve Oblak drives overall strategy and execution for Wayfair.com. He also leads Wayfair's Category Director, Buying, Site Merchandising, Supplier Management and Daily Sales teams, and oversees the AllModern.com and Wayfairsupply.com businesses. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-stage venture focused on acquiring and re-commercializing dormant consumer brands. Steve previously served as a Senior Director at FutureBrand Worldwide, a global brand management consultancy practice of Interpublic Group. He began his career in consulting in the International Financial Services practice at the Corporate Executive Board. Steve has a B.A. from Hamilton College and an M.B.A. from Northwestern University.
Anabela Perozek is Chief Marketing Officer at ShoeBuy, where she is responsible for all aspects of marketing strategy and execution, including brand, site and customer experience, and the growth and engagement of its customer base. In this role, she leads a talented group of individuals who are committed to improving ShoeBuy’s customer experience.
With nearly two decades of online and retail experience, Anabela brings a proven track record of efficiently driving customer growth and engagement. Anabela joined ShoeBuy from Staples, where she served as the Vice President of Marketing for Staples.com. In that role, she was responsible all customer acquisition, customer development, and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Anabela also held roles in various business units and functional areas including Corporate Strategy, Retail Marketing, Contract Operations, and Online Sales and Marketing.
Follow Anabela @shoebuy
As Vice President, Online, Mobile & Social Media for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s online marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food brands. Amit also manages Company relationships with key online, mobile and social partners. Amit’s innovative work in digital marketing and mobile commerce has been quoted widely in publications like the New York Times and Ad Week. Under his guidance, 1-800-Flowers.com continues to be a leader across the spectrum of online, mobile and social experiences and has been recognized with numerous industry awards.
Jenn McClain-De Jong is the SVP of E-commerce and Alternate Channels for The Limited. Under e-commerce, she is responsible for merchandising, financial forecasting/P&L, website platform, base photography, online marketing, fulfillment and call center. Prior to joining The Limited, Jenn spent time at Chico’s FAS and Ann Taylor overseeing Online Marketing and Analytics. She has her MBA from McCombs School of Business at The University of Texas and her BS from Quinnipiac University. In her spare time, she loves spending time with her husband, son, and Arabian show horses.
Mr. Derrick Walker is the CMO of DXL Group formerly known as Casual Male Retail Group. In his current role, he is responsible for branding, marketing, visual merchandising and e-commerce.
DXL Group is a $400 million big and tall retailer with over 350 stores nationwide. DXL is currently in the midst of a complete brand transformation as they close all of their Casual Male stores and open more of their new DXL retail concept stores. The idea is to create a new business model that is brand focused, emotionally connects with customers, omni-channel in focus, and delivers significantly higher sales and profitability.
Mr. Walker has a unique balance of brand management and business analytics experience that he leverages to drive greater customer affinity and loyalty. His engineering background provides him with a unique perspective to examine business problems from an analytical viewpoint and with his creative acumen, he has developed retail marketing campaigns that connect with consumers on an emotional level while driving omni-channel transformation.
Most recently, Mr. Walker has done this at retailers like Lenscrafters where he was able to maximize the long-term value, equity and performance of the LensCrafters brand by developing holistic customer communication strategies. At Finish Line, Mr. Walker developed and executed new brand strategies that solidified the brands identify, ushered in a new customers that were underserved, and heightened the awareness of the brand.
In summary, Mr. Walker’s unique experiences have improved various retailers’ brand strength and identity while simultaneously growing sales and profitability. His presentation will showcase the tools of the trade and some innovative approaches that illustrate how effective omni-channel experiences can deliver dramatic results.
Hailing from Paris, France, Frederick Lecoq leads the marketing team at Canada’s number one sporting goods retailer – FGL Sports. Frederick joined the Calgary based organization with over 15 years of strategic marketing experience, specializing in e-commerce and digital marketing, brand management, and retail strategy. Since joining the retailer, Frederick has spearheaded many successful initiatives including the launch of Canada’s first “digital flyer” which has received international accolades from the marketing industry. Before coming to FGL Sports, Frederick worked in Seoul, Korea leading the digital transformation for LG Electronics Global, in addition to holding senior titles at several world-class technology and retail organizations, including Microsoft Europe, Nokia and PepsiCo.
Throughout his career, Frederick has travelled the world in an effort to immerse himself in a plethora of multicultural marketing streams. He has established himself as a leader within the marketing community, offering high-level expertise in retail marketing and digital strategy, while showcasing proven results with industry-leading companies.
Daniel Moure is CMO at pureformulas.com, a leading health supplement e-tailer, offering daily, free shipping on more than 40,000 products. Its mission is to maintain daily motivation and passion for healthy living, with a focus on providing high-level customer service and quality products. Prior to joining PureFormulas, Moure spent a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies. There he led the development of a multitude of award-winning interactive strategies—from concept to completion—for some of the biggest advertisers in the space. Previous to his tenure at Univision, Daniel also spent time at Yupi.com and Young & Rubicam Latin America. While at Yupi.com he was instrumental in facilitating the merger between yupi.com and msn.latino.com. Before leaping to the interactive landscape, Daniel had already made a name for himself in traditional media with Young & Rubicam. Throughout his career, Moure has garnered countless awards across traditional and new media outlets and has served on some of the most recognized committees and boards in the industry.
Brian has spent his career over the past 14+ years in the eCommerce/Interactive business with multiple brands. He was part of the team that launched eCommerce at the athletic specialty retailer Finish Line in 1999. While serving as the Director of eCommerce Operations he established a best in class eCommerce business which established Finish Line as a pioneer in Omni-channel operations, creating a DTC business that leveraged the 700+ stores for fulfillment and in-store pickup. Brian currently serves as the Managing Director- Interactive Bear and eCommerce for Build-A-Bear Workshop responsible for eCommerce in the US & UK along with Interactive operations (digital, mobile, Store of the Future, etc) for the brand. Along with Build-A-Bear Workshop, Brian has been in similar roles with Academy Sports + Outdoors and Charming Charlie.
Build-A-Bear Workshop, Inc. (BABW) is the only global company that offers an interactivemake-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, United Kingdom and Ireland, and franchisestores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.
Laura Jajko is President of American Frame, www.AmericanFrame.com a leading custom picture framing and fine art printing company. American Frame serves its customers, mainly artists, photographers and DIY decorators, by providing high quality custom products at direct prices, fulfilled within two business days. Ms. Jajko, part of a second-generation executive team, applies web-based technologies and applications in a multi-channel marketing environment to engage its broad base of creative professionals and hobbyists. With nearly 15 years of e-commerce experience, including the design and implementation of three renditions of her company’s site, she is an advocate for a well-planned, strategic approach to building the American Frame brand and expanding its market reach. As such, she understands the importance of using both high and low tech solutions for sustaining strong customer relationships and delivering a superior experience, both online and off.
Ms. Jajko is a native of Toledo, Ohio and holds degrees in International Business and Marketing from the University of Washington in Seattle.
Follow Laura @LauraJajko
Tom Davis is the Global Head of Ecommerce for PUMA SE. PUMA’s Sport Performance and Lifestyle labels include categories such as football, running, motorsports, golf, and outdoor. Tom joined PUMA in January 2011 and has been working in the ecommerce industry since 1996.
Tom directs and oversees the company’s global ecommerce strategy and operations. This includes ecommerce businesses in North America, Europe, Asia and various emerging markets. Currently, PUMA’s ecommerce business covers 30+ markets.
Prior to joining Puma, Tom managed the ecommerce businesses for Kenneth Cole Productions, Tommy Hilfiger and Sirius Satellite Radio. Tom has a BS from Vanderbilt University and an MBA from the Australian Graduate School of Management.
Mark Venezia is an accomplished marketing and sales executive with over 25 years internet and direct marketing experience. Throughout his career, Mark has held numerous executive positions in the retail, advertising and travel industries with a focus on ROI, brand building, sales effectiveness and online social media.
As the Director of Global Sales and Senior VP,North America for Spreadshirt (www.spreadshirt.com), the leading e-commerce platform for creating, selling, and buying of ideas on things that consumers love to share, use, and carry, Mark is responsible for overseeing the company’s two production facilities in Greensburg, PA and Henderson, NV. He is directly responsible for the global sales team and growing key account partnerships including CNN, Nissan, Nationwide, Holiday Inn, Sony Music and Coke, creating and executing innovative and creative search marketing campaigns. Under Mark’s leadership, Spreadshirt’s partner business accounts for 80% of all US Sales.
Prior to Spreadshirt, Mark was instrumental in the creation, implementation and launch of the sales strategy for demand-driven media company, Gather.com, where he spent several years growing the business as VP Sales and Marketing. His other experience spans several years in the retail travel industry for companies including NLG in various sales and marketing leadership positions.
Follow Mark @spreadshirt
Roy Steves has a background as a programmer, and uses those technical talents to lead an automation-focused marketing team at PoolSupplyWorld. During his tenure, PoolSupplyWorld has developed successful in-house PPC, social, email, affiliate, and CSE programs--which combined, earned hundreds of thousands of new customers, and more than doubled revenue.
Kevin Moffitt is Vice President, e-Commerce Strategy for Office Depot. Kevin is responsible for the design and capabilities of the Company’s e-Commerce websites to create a world-class online experience for our customers.
Kevin has over 16 years experience in eCommerce marketing, usability and business management, including leadership roles at Dillard’s Department Stores, Circuit City Stores, and Putnam Investments. He is a strong advocate for innovation and customer centricity, and is passionate about finding ways to drive business results while building connections between Office Depot's virtual and physical sales channels.
As a Senior Director of Big Data at Sears Holdings Corporation and General Manager at MetaScale, a subsidiary of Sears, Ankur is intimately involved in various big data initiatives. He leverages practical knowledge of implementing Hadoop and other open source tools across diverse industries to help organizations deliver value from big data. A thought leader in the big data space, Ankur speaks regularly at global conferences including Hadoop Summit, Strata, IDG and Big Data Innovation Summits.
Ed Deutscher joined HSN in 2004 and serves as HSN’s Vice President of Digital Applications. In his role, he leads the technical development of HSN’s digital experiences which include HSN.com, m.hsn.com and native applications for iOS, Android, and Windows 8. Through his leadership, Ed ensures the successful delivery of the HSN Digital portfolio and has driven new emerging opportunities in transactional innovation such as mobile.
Before joining HSN in 2004, he was a Technology Consulting Manager at Accenture where he managed and delivered web-based solutions and integration architectures for utility companies. Before leaving Accenture, he served as the North American Utilities Integration Strategy Lead.
Lisa Kolodny Johnson is Vice President, Brand Marketing and Communications at leading online grocer, FreshDirect. In this role she oversees brand development, creative, content and social marketing, and external communications. Lisa was previously at NBC Universal where she served as Vice President, Brand Marketing and Social Media for iVillage. In this position, she worked on the repositioning of the brand and built influencer programs, led social innovation, oversaw community outreach programs, reimagined Community Challenges, and helped launch an award-winning guest editor series. Prior to iVillage, Lisa was Senior Manager, College and Influencer Marketing at Playboy Enterprises, where she developed and implemented companywide digital/mobile strategy and creative direction for the college market. Kolodny has a track record of overhauling brands’ marketing strategies by identifying emerging platforms and developing platform-specific content that drives new audiences to engage with each brand.
Follow Lisa @kolodsofun
Ryan Bonifacino oversees ecommerce, marketing, advertising and digital customer experience as CMO & SVP Digital at Alex and Ani, previously having served as VP Digital Strategy, Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and annual revenues over $300 million, Alex and Ani is one of the fastest growing mid-sized retailers in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund and marketing firm that provided agency and consulting services to alternative investment managers for marketing to both private and institutional investors.
Jeanniey Mullen is the Vice President of Marketing for NOOK ™ by Barnes and Noble. She is responsible for driving the brand, growing the customer base and maintaining a high level of loyalty and engagement with consumers.
Prior to her role at NOOK™ Ms. Mullen was the co-founder of a wearable technology company, RingBlingz, where she was able to fuse her passions for fashion, technology and customer lifestyle experiences. Pre-wearables, Ms. Mullen was the CMO of Zinio, the digital newsstand service, for six years, where she grew the global business footprint, and revenues (by over 427%). At OgilvyOne, Ms. Mullen was the Executive Director and Senior Partner where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever and American Express. At Grey Direct, Ms. Mullen launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Ms. Mullen spent seven years in leading retail efforts across a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
VP of Product Management, UX, and design Dominique Essig joined Gilt in July 2013 and oversees the company's product development and user and design experience teams. In addition to possessing more than 15 years of online experience, she has expertise in North American and global product management, customer service and operations, site quality, customer advocacy, customer experience, and software development.
In her current role she is responsible for product strategy, product implementation, customer experience including design, and marketing of all aspects of the Gilt customer experience through Gilt’s Loyalty program, Email and Mobile push communication, Customer engagement through Personalization and Discovery, Mobile experiences, and Customer acquisition.
Prior to joining Gilt, Dominique spent 12 years at Travelocity.com. At Travelocity she held a number of senior- and director-level product management roles that involved developing global next-generation shopping initiatives for international brands, defining product strategies and definitions, managing product life cycles, and positioning new product releases, among other duties.
Cindy Starr is Senior Vice President, Marketing at Vistaprint where she manages all customer acquisition and retention activities for North America, Europe and Australia as well as overseeing all strategy and planning across traditional and digital channels.
Before joining Vistaprint, Cindy was CMO of Smart Destinations, a travel e-commerce company. Prior to that, she served as the Executive Vice President, Managing Director of One to One Interactive where she led the development of strategies and marketing programs to drive acquisition and retention results for clients such as Comcast, Liberty Mutual and The Make-A-Wish Foundation. Cindy has also held executive roles at Digitas where she was responsible for leading The Home Depot relationship and at Arc Worldwide where she ran the award-winning San Francisco interactive group working with brands such as Behr Paint, Häagen-Dazs, HP and Visa. Cindy has an MBA from the Stern School of Business at NYU and a BA in English from the University of Pennsylvania. She lives with her family in the Boston area.
As the Senior Director, Marketing at FC Organizational Products, the exclusive worldwide licensee of the FranklinCovey™ brand, Lareen oversees global marketing channels for nine brands and various sub-brands.
Lareen has 20 years of digital and print marketing experience. She’s worked in a variety of industries, including consumer goods, healthcare, and audio conferencing. A popular consultant, Lareen has worked with authors from McGraw-Hill and Harmony Books, real estate developers, healthcare service firms, and social media organizations.
Amy Larson, VP of Marketing and Ecommerce for Glasses.com, has worked in marketing and e-commerce for 15 years, with 11 of those in optical. Amy has won numerous awards, including the recent Innovator award from Vison Monday for Most Influential Woman in Optical, and presented at many industry events. For Glasses.com, she achieved the following last year—drove a 40 percent increase in revenue with a 50 percent decrease in the marketing budget, oversaw the successful rebranding of Glasses.com, and replatformed on a new e-commerce engine in six weeks. Amy’s goal is to change people’s perspectives about glasses from “must wear” to “love to wear."
Rob is SVP at Talbots where he oversees eCommerce, Mobile, Online Marketing, eMail, and CRM. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline marketing, as well as the web store responsible for 70% of the company's B2C sales. Previously, Rob spent several years at GSI Commerce, leading a group responsible for a diverse group of 30 online and catalog businesses, including Sports Authority, Bath & Body Works, Major League Baseball, Elizabeth Arden, and iRobot. Earlier in his career, he worked for Fort Point Partners building ecommerce platforms for companies like BestBuy and J.Crew. He focused on the Internet while at McKinsey & Co. and was part of Internet pioneer Worlds Inc. in the mid-90’s.
Follow Rob @schmults
Murali is the VP of Marketing and Strategy at RueLaLa. He is responsible for Customer (Re-)Activation, Engagement, Database Marketing, Communication and Personalization. In this role he directly oversees Communication including Email, Push and Onsite messaging; customer (re-)activation and engagement including welcome streams, shipping and loyalty programs; and mobile marketing. He is also responsible for rolling out personalization both for communication and commerce (email triggers, relevant boutiques in emails, personalized push etc.)
Murali started at Rue in Pricing and Planning Operations with a change agenda where he rolled out new ways of thinking about merchandising, programming and pricing for a programming based limited inventory for limited time off-price and online only business such as Rue. Apart from acting as the strategic counterweight to the Head Merchant, Murali directly oversaw rollout of a planning system and pricing tools both primary (how to set the first price) and residual (markdowns). The primary pricing tool developed in collboration with MIT Operation Research Center won the 2014 INFORMS Revenue Management and Pricing Practice Award.
Before joining Rue, Murali was the Head of Strategy, a role that reported to the CFO/CMO and worked closely with GMMs, EVP of Stores and Bain Capital Partners, at Burlington Stores. He was responsible for developing and executing operational stratgies e.g. Category deep dives to aid turnarounds, Real Estate Strategy, Merchandise Localization, Store Labor Planning and Productivity, and Markdown Optimization. One of his biggest achivements was to bring about a cultural transformation at Burlington to embrace Test&Learn as a platform for innovation. Murali received multiple awards for his contributions at Burlington.
Even prior to Burlington, Murali had a strong foundation in developing and executing operational innovation - his work has always been at the intersection of strategy, information/analytics and technology. He held several roles that contributed to this over the years including in strategy consulting, product management and tech startups. Murali has an MBA from the MIT Sloan School of Management and a MS in Operations Research from Univ. of Maryland College Park.
Ajit Sivadasan, VP/GM Lenovo, manages all key aspects of Lenovo’s Global Web Strategy. This includes B2B and B2C Web Sales and Marketing across their extensive web presence in 70+ countries.
Ajit is a frequent speaker at industry events and in academia. His latest talks and keynotes have focused on a diverse set of topics ranging from eBusiness Strategies, Data Driven Marketing, Optimization of Digital Marketing, Advanced Segmentation Strategies, Managing Conflict in a Multi-Channel Environment, Designing Efficient eCommerce Systems & Organizations, Streamlining Supply Chains for eCommerce business, Responsive Design and so on.
Ajit has spent the last 15+ years evangelizing and practicing eBusiness strategies in global markets. Prior to his roles at Lenovo and Gateway, he consulted for Deloitte & Touche and at other Multinational firms in the Middle-East and India. He holds a B.S in Industrial Engineering, M.S in Industrial Management from Northern Illinois University and an MBA from the Peter F. Drucker Graduate School of Management in Claremont, California.
A 20-year veteran of industrial distribution, Steve Baruch serves as Vice President of Digital and Strategy for MSC Industrial Supply (NYSE:MSM), one of the nation's largest distributors of a broad range of products to industrial customers, satisfying their maintenance, repair and operations (MRO) supply requirements. Steve leads MSC’s digital initiatives, including overseeing the eCommerce customer experience for what now accounts for more than 50% of MSC’s sales. He also leads MSC’s corporate strategy team and has played an integral role in helping the company identify and integrate a combination of digital strategies to deliver enhanced solutions for customers.
Prior to joining MSC, Steve served as Senior Vice President of Sales and Managed Services for Adecco where he was responsible for leading B2B sales and marketing with focus on digital, web and eCommerce strategy and execution. Previously, he held various executive positions at global electronics distributor Arrow Electronics, including Director of Sales, Marketing, and Public Relations for arrow.com.
Steve has spoken at numerous industry conferences and been featured in a number of major publications, including The Wall Street Journal, Forbes, Internet Retailer and Modern Distribution Management.
Kristin Smith is Vice President, Digital for Stride Rite Children’s Group, part of Wolverine Worldwide Inc and is responsible for Stride Rite's ecommerce, digital marketing and social media. Prior to joining Stride Rite, Kristin was the eCommerce Sr. Manager for Bare Escentuals and held roles at companies ranging from Cost Plus World Market to boutique consulting firms. She attributes her passion for ecommerce to needing to send gifts and purchase items while living and traveling abroad. Kristin has a BA in International Relations from UC Davis, and has done graduate work at Yale, Stanford and University of London.
Currently VP of Product, Design & UX at Baublebar, leading all technology strategy from the core platform to logistics and operations, Andrew has led product teams at Gilt, iHeartRadio, Lot18, and many other organizations over the last 7 years. His experience has allowed him to build technology in ecommerce, mobile, music streaming, collaborative filtering and predictive modeling, international expansion and conversion growth... just to name a few. Prior to leading product, Andrew has worked for Mayor Bloomberg leading economic development policy, started a photography crowdsourcing startup, and consulted for multiple Fortune 500 companies as a Strategy Consultant.
On the side, Andrew is passionate about building a better world by volunteering his time with social enterprises and international development organizations focused on economic development, water sanitation, global health and social justice.
Shawna Hausman is Vice President of Ecommerce and Digital Marketing at giggle, a retail brand specializing in healthy, stylish, and innovative baby products. Prior to giggle, Shawna was most recently Director of Ecommerce at West Elm, where she was responsible for the fastest growing business unit within Williams-Sonoma, Inc. Over the years, Shawna has worked at a variety of other top retail brands, as well, including American Eagle, Bed Bath & Beyond, and Old Navy. Shawna has a passion for tapping into new and emerging technologies in order to improve site usability and enhance the overall brand experience online.
Scott Drayer is the Vice President - Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising.
Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intranet. In recent years Pep has successfully implemented Pick-up in Store, Ship to Home, Mobile, a redesign of the online appointment flow, integrated with Marketplaces, refined the system architecture and infrastructure while driving significant double-digit, year over year growth. In his current role, his teams are responsible for the overall strategy, operations, performance and revenue of digital operations for www.pepboys.com.
Mr. Kazmer has over 25 years' experience in Digital B2C and B2B omnichannel revenue sales and operations. He is currently the GM of Global e-Commerce for Crayola where he is responsible for developing the Direct to Consumer global business by transforming Crayola.com into an inspirational brand store on-line. Responsibilities include e-commerce development, go-to-marketing planning and execution including logistics, order management, fulfillment, assortment, pricing, promotion, on-site experience, consumer relations, call center, content and marketing.
For the 3 years prior he had been a Digital and Operational e-commerce consultant collaborating with CEO's to create a strategy for growth through new business plans, refinement of the value proposition, competitive positioning, branding assignments, product development as well as detailed analysis of all electronic customer contact strategies down through funnel analysis and SEO / SEM strategies.
Before this he was President of Partsearch Technologies, which was the largest single source solution for consumer replaceable and service parts across multiple categories for retailers, service professionals and online consumers. Prior to this he was president and CEO of AB&C Group (third party logistics company).
When the Digital age was just beginning he held such senior positions as Executive Vice President of the Redcats Lifestyle catalog division (3 catalog titles), Senior Vice President of e-commerce design for all of Redcats (10 catalog titles/ $2.1B revenue), SVP of Customer Contact for Redcats USA, Vice President of Operations for Shop NBC and Director of Strategic Planning/Distribution and Call Centers for QVC.
Mr. Kazmer has extensive experience in multiple media, including web, catalog, mail order, TV home shopping, infomercials and direct mail. In addition to his strong operational background he has successfully managed revenue growth, global sourcing, sales, marketing, finance, HR and technology.
Mr. Kazmer is a graduate of the Pennsylvania State University “81 where he was a leader in student government and elected to the Parmi Nous honorary society for leadership. While at PSU he was President of the Student Government at Mont Alto Campus and then at University Park he was Chief Justice of the Undergraduate Student Government Supreme Court. He is currently on the Board of Advisors for The Pennsylvania State University Mont Alto Branch Campus and on the Board of Advisors of Growing Global.
Lisa Archambault is a leading interactive marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology. Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com. Currently she oversees media strategy for Zappos.com. Lisa is responsible for all digital marketing and advertising strategy across web and mobile devices, as well as broadcast and addressable TV. With an emphasis on Brand Partnership and Co-Op marketing, her focus covers the entire purchase funnel – from brand awareness, through mid-funnel prospecting, to lower funnel retargeting.
Follow Lisa @lgarcham
Mark is currently head of Global Digital Marketing for Reebok and responsible for higher funnel consumer acquisition, analytics and technology. Prior to Reebok, Mark’s 18 year career has also seen him work in the UK, Sweden, Germany and the Netherlands for both adidas and DigitasLBi.
As the Senior Director of Customer Marketing for Gilt, Karen Kolb oversees member communications and customer retention programs. Karen started her career at Gilt in May 2012 and since then has lead various initiatives to institute direct marketing best practices, improve member activation and reactivation and optimize the email experience for Gilt’s members.
Prior to joining Gilt, Karen was the Customer Marketing Director at FreshDirect, overseeing its loyalty, customer retention and email programs, and a Director of Promotions at Barnes and Noble where she managed all direct marketing programs, membership and private-label credit card acquisition.
Karen obtained her bachelor’s degrees in marketing and French from Cabrini College in Radnor, PA. She and her family reside in New York City.
Seth Berman is Head of Acquisition & Retention Marketing at Redbubble, an art and design marketplace and global brand synonymous with creative individualism. At Redbubble Seth is accountable for driving profitable growth with paid advertising and email marketing.
Seth is also a mentor at 500 Startups, a seed fund and mentorship-driven accelerator program focused on helping startups succeed through design, data, and distribution. Prior to Redbubble, Seth was VP of Marketing at Flywheel and Director of Marketing at BabyCenter. A native of the Boston area, Seth has an MBA from Duke University and lives in San Francisco.
Follow Seth @sbermo
As Director of Marketing at Spreadshirt, Hugo Smoter oversees online marketing programs for North America including paid search, organic search, affiliate marketing, display marketing and social media. He is also responsible for all SEO efforts globally. He has over 10 years of experience in online and direct marketing with a focus in paid and organic search. Hugo joined Spreadshirt in 2008 and focused on growing search traffic as a primary channel of customer acquisition for the D2C division of Spreadshirt, resulting in 180% YoY growth in 2012.
Dan Marques is a data-driven marketer and entrepreneur. Dan is currently Director of Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts
Follow Dan @dmarques1
Amy has 11+ years’ experience in digital marketing and started off her career in publishing with Reed Business Information where she helped facilitate the setup of their online marketing activities specially focused on lead generation, eMail & SEO. She then moved to another publishing house, Tango Media, where she lead all aspects of audience development including SEM, social media and remarketing. She later joined Wyndham Hotel Group’s eCommerce team as the Global Director of SEO, running organic and local search. Following, Amy moved within Wyndham Worldwide into a new position as the Senior Director of eCommerce for Wyndham Vacation Rentals, where she lead all digital efforts including SEO, local search, paid media, user experience, affiliate, eMail marketing & analytics. She’s now in her third role at Wyndham Worldwide, back at Wyndham Hotel Group as Senior Director, Emerging Technology. In this role she liaisons between business and IT to help identify innovation opportunities and create efficiencies through technology, in an effort to improve the experience for Wyndham’s guests, employees and hotel owners.
Amy holds a BA in English and an MBA in Management from Rutgers University. She enjoys spending time with her husband, family, friends and her dog Lady, in addition to watching The Golden Girls.
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic direction of the brand’s global digital business. Prior to Skullcandy, Diego drove all things digital for Beats by Dr. Dre., leading the strategy and execution of the company’s global digital brand, social media, online marketing and e-commerce. He was previously a Director of Digital for David & Goliath advertising and an Online Producer at The Walt Disney Company. Diego has applied his extensive digital, marketing and entrepreneurial expertise to building brands from a challenging stage. He attended Art Center College of Design and holds a B.S. in Business Administration from Babson College.
Cynthia oversees all customer retention initiatives, including Gilt Insider loyalty program, customer referral, marketing policies and CRM initiatives. She is also in charge of developing and spearheading implementation of branding and content strategies. Prior to joining Gilt Cynthia developed the Hispanic Marketing Strategy for ZocDoc, collaborated in multiple projects as a consultant for the Boston Consulting Group and managed several brands within the Beverages Portfolio of Nestle Mexico.
Follow Cynthia @CynKleinbaum
Dave leads the Buy Path Product Management team at homedepot.com. Dave’s team is responsible for the customer experiences on Product Detail Pages, Pricing & Promotions, Fulfillment & Availability, Checkout, and My Account. The team relies on customer feedback and big data to strategize and execute new features and functions for our customers. Prior to Home Depot, Dave served as a Product Manager for Sears Holdings in Chicago, IL. His digital career started at Hart Schaffner Marx where he developed the organizations first B2B website.
Wayne Duan is currently Director of Digital Commerce for Walgreens. In his current role, Wayne manages the P&L and leads a team of merchants that oversees all aspects of pricing, promotions, and assortment strategies for the merchandising departments at Walgreens.com and Drugstore.com (excluding photo and pharmacy). He also leads digital commerce teams in charge of catalog maintenance and visual merchandising. In addition, Wayne is directly involved in planning and executing various strategic omni-channel initiatives for Walgreens.com. Prior to this role, Wayne was the lead merchant for Walgreens.com and held various merchandising roles within Walgreens.
Prior to joining Walgreens, Wayne was a management consulting professional primarily advising his clients in business process outsourcing (BPO) and business intelligence. Wayne advised clients in the apparel retail, consumer packaged goods, financial services, and insurance industries. He also held merchandising and planning roles at Target and Banana Republic.
Wayne received his MBA from Northwestern University's Kellogg School of Management, and his B.A. from the University of Chicago in economics and political science. He is an avid mountain climber and scuba diver.
Follow Wayne @Walgreens
Ross Higgins leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces. A strong advocate for user experience within Newegg, Ross constantly evangelizes a user-centric design that employs modern techniques for data analysis and user testing.
Prior to joining Newegg, Ross was a freelance web designer/developer, an instructor in the Web Design program at the Art Institute of California and a senior front-end web developer at Fox Broadcasting, where he built and managed fox.com and mini sites for the network's TV shows. Ross also was a graphic web team lead and UX designer at ESRI, a provider of geographic information systems (GIS) software.
Neil McKenna plays an integral role as part of a progressive Online Marketing department at 1-800Flowers.com. As Director of Interactive Marketing for the GFGB brands, Neil manages the digital channels for the five sister brands while mining for CRM insights and opportunities across the enterprise. Prior to 1800flowers, Neil helped Bed Bath & Beyond move their Search program significantly forward and honed his optimization skills, at Didit's digital agency. His goal now is to build on top of proven optimization tactics, across channels and devices, with Marketing Analytics to launch more sophisticated, targeted campaigns.
Beth is passionate about using eCommerce as a channel to create innovative tools and positive experiences for customers. Currently, she is Director of Product Management at Invaluable, the leading online live auction marketplace that allows collectors to bid in real-time auctions held around the world. Prior to leading initiatives at Invaluable, Beth led product development at Shoebuy.com and Staples Velocity Lab.
With over 15 years of internet design, development and marketing experience, Drew Sirico joined the Edible team in January of 2014. He manages all Digital Marketing activity including Email Marketing, Social Media Marketing, SMS Text Campaigns, Search Engine Optimization (SEO) and acts as the primary liaison to the media agency of record for sourced DM activities such as SEM/Paid Search, Programmatic Display and Affiliate Marketing.
After splitting his four years of college between Quinnipiac University and The University of North Carolina at Charlotte, he joined SCM Microsystems in 2000 as a Corporate Webmaster. He would later lead Web Design and Development teams at Q-Tran Inc. and Pexagon Technology, Inc., both headquartered in Connecticut. He spent 8 years at the latter, growing into an Internet Sales & Marketing Direction role on route to General Manager before ultimately joining the EAI family.
Edible Arrangements International, Inc. isn’t just a leader in artfully crafted fruit gifts but also an innovator in the Digital Marketing space. From a complex Omni-channel Marketing strategy that includes robust Loyalty and Email Marketing Programs to a Social Media presence that boasts followership nearing 1,000,000, EAI is committed to leveraging emerging technology in the digital space to help it’s foundation of 1,200 retail locations flourish.
Sharan is the Director of Marketing at Combatant Gentlemen, atechnology empowered fashion brand that is disrupting the direct-to-consumer menswear space by creating unbelievable price-to-quality ratios. Sharan currently oversees creative content creation, community-growth, social media and email marketing. Her vision for the Combat Gent brand is to create and nurture an ever-growing community that not only loves the clothing they buy but rather aspires to something greater after they put them on
She began her marketing career in the technology industry at the global manufacturer for wireless networking products, D-Link Systems, Inc. Spearheading the growth of their social media marketing efforts she grew their fan base by 500%, page views by 129% and user activity by 96% in a short 12 months.Energetic and eager to learn, Sharan is always looking for the newest way to connect people to brands they will love. You can follow Sharan's thoughts and musing on life and marketing on Twitter at @SharanK.
Jonathan Isernhagen serves Kaplan Inc. in the role of Director of Digital Media and Analytics, in which capacity he has provided the company with its first unified view of digital performance and consulted to its various divisions on digital best practices.
After graduating from Kellogg with an MBA in Decision Sciences, Marketing, Finance and Strategy, Jonathan was hired by Sabre to release its first cruise booking tool and the cruise industry’s first API. He then grew Sabre’s travel agency web booking engine group into a multi-million-dollar profit center.
As Manager of Analytics for Travelocity’s Air line of business he guided a team that used site metrics to identify and correct user experience problems. He then managed Travelocity’s A/B testing group, automating its processes and quadrupling its throughput, improving profits by $13M. He then became its Director of Marketing Analysis, delivering channel ROI reporting and chairing the CMO’s weekly trading meetings in which Travelocity’s $100M marketing budget was allocated and its tactics tuned.
Following Sabre’s sale of Travelocity to Expedia, Jonathan went to the Wyndham Hotel Group to serve as its Director of Analytics and Insights, heading the team which provided guidance for the CMO’s organization before starting with Kaplan. He is a regular presenter at travel and retail industry conferences on the topics of marketing channel attribution, social media and consumer data mining and the use of consumer data to improve personalization and retargeting.
Richard Cohene is an accomplished consumer marketer with over 10 years’ experience in both e-commerce and brick and mortar retail, specializing in fashion and consumer goods. At Beyond the Rack he has been responsible for the Marketing department (and growing its database from 50K to 11 million members. His creative mind has allowed him to manage SEM campaigns, social media platforms, affiliate networks, retargeting campaigns, Mobile web/APP and general UX, as well as manage various large partnerships with leading companies such as, Visa, MasterCard, AMEX, Rogers Canada, Hearst Digital Media, Major Networks and ELLE. Prior to BTR, Richard was the owner of Tichco which managed platinum eBay power seller accounts and ran pop-up shops in Montreal. He is a frequent speaker at international marketing and social media forums and has been praised for his expertise and marketing strategies in these fields
Follow Richard @RichardCohene
Richard Sexton founded Carolina Rustica 17 years ago after a one year trip around the world to celebrate a voluntary departure from the corporate life. Carolina Rustica is now a nationally-recognized omni-channel retailer of high end furniture which embraces online technology and consumer trends to grow its customer base. The company also maintains a large showroom in Concord, NC. In 2012, the company was sold to Mattress USA, based in Brighton, MI, and Richard continued in his role as President until this year. He continues to advise Mattress USA and a host of other e-commerce companies, and is passionate about digital marketing.
Richard has his MBA from Kellogg at Northwestern University with concentrations in Marketing and Economics and is a frequent presence at e-commerce and industry events. This is his fourth speaking engagement with eTail.
Gary McEldowney is the Director of Marketing at Boston Green Goods, Inc. featuring its flagship brand of AllergyBuyersClub. He has responsible for managing all of the company’s E-commerce initiatives including PPC advertising, affiliate marketing, email programs and data analytics as well as its direct catalog program. Gary has over 10 years experience in internet and catalog marketing.
Hafez has led and grown marketing teams at startups in the e-commerce, B2B, and non-profit sectors. He is an accomplished speaker and author on digital marketing topics ranging from customer acquisition, inbound marketing, SEO, display advertising, PPC/SEM, community management, content strategy, reputation management, growth hacking, and media relations. Before joining Combatant Gentlemen, Hafez served as the Senior Director of Marketing at ReTargeter, an online advertising startup based in San Francisco.
Aaron Covaleski is the Search Marketing Director for
LightingNewYork.com. He develops and maintains the desktop, tablet, and mobile search campaigns for Lighting New York and its 40 plus subsidiary sites. He is also responsible for coordinating Lighting New York’s SEO efforts. Most recently he spearheaded the implementation of keyword attribution for all phone orders. He also developed a tool via Lighting New York's ERP to automatically generate and audit new and existing campaigns at the keyword level.
Aaron's focus on details and emphasis on systems developed while serving in the United States Navy before joining the private sector. LightingNewYork.com is the premier e- retailer of residential and commercial lighting. Their expert sales staff is ALA and BulbRite certified and have been recognized for their dedication to every customer.
Amanda Kendrick is the Director of eCommerce at Pep Boys. She previously served as the Director of Online Merchandising and Business Development. At Pep Boys, Amanda has overseen the rise in natural search results through optimization of all on-site content including video, service and authoritative content for the pepboys.com. In her new role, Amanda oversees all of eCommerce operations including customer service, logistics, functional enhancements, market place expansion and non-product content. She has more than eight years in the eCommerce industry working at David's Bridal and Boathouse Sports.
Catherine Bassett is Sr. Product Manger at Rue La La, a leader in the Digital private-sale space with a membership base of over 9 million. Passionate about building products and experiences consumers love, she joined Rue La La in early 2014 and is responsible for managing product development across the Rue La La site.
Catherine has almost 20 years of experience in product development, marketing and analytics with fast growing e-commerce companies. Prior to joining Rue La La , Catherine has held several product development positions at e-commerce leaders including VistaPrint and SmarterTravel. Catherinemost recently worked as Product Director for Fashion Playtes, a tween fashion commerce & community start up.
Follow catherine @cbass8
Having helped create award winning customer and employee experiences for leading companies within the hospitality, travel, retail, financial, medical and telecom industries for 18+ years, Karen is passionate about driving experience changes based on customer insights from Usability Research and Customer Feedback. Karen leads the Home Depot Online Usability, Customer Feedback Strategy and Analytics teams, incorporating customer research, feedback and insights throughout the product planning, release and management lifecycle. While at Home Depot Karen founded the Usability group supporting the Online organization with traditional research methods incorporating a remote approach with significant streamlined process, reduced costs and increased team member involvement.
Jyoti is currently Sr Manager, Product Management at The Home Depot for homedepot.com. At THD, Jyoti runs products for Live Chat, UGC and Local Ad. For these products she has the ultimate product management accountability from execution through launch. Jyoti brings considerable product, engineering experience and enjoys working in hard paced collaborative environments with a focus on bringing innovative products to market.
Prior to Homedepot.com, Jyoti has worked at several other parts of the THD like Supply Chain and Inventory Planning as a Product Manager.
Manan Singh has a background in technology and business, and as an Omniture technology consultant, he drove substantial and measurable lift in the online businesses of the world's top companies.
In his current role as a Sr. Manager, eCommerce at Shutterfly, Manan manages the Site Optimization team, which is focused on improving key eCommerce metrics like Conversion Rate and Average Order Value. He also manages the cross sell and site search optimization programs as well as other key eCommerce projects aimed to provide a frictionless eCommerce experience for Shutterfly's customers. Over the last 3.5 years, his team has identified incremental revenue opportunities in excess of $10M on Shutterfly’s primary eCommerce site, www.shutterfly.com.
Follow Manan @manan225
Katie Laird is the Director, Social Marketing for Blinds.com, the world’s largest online window covering store. She oversees company communications, media/ blogger relations and public relations efforts with the gusto that only a home design obsessed Web geek can.
You’ll find Katie leading the charge in online community building for Blinds.com, blogging on The Finishing Touch interior decorating blog (http://blog.blinds.com) and connecting everyday decorators to brilliant home ideas on the coolest Social Media channels out there.
With an extensive background in Web marketing, technology and Social Strategy, Katie is a champion of connecting online do-it-yourself-ers with products and experiences that count.
Katie’s extensive public speaking history includes South by Southwest Interactive (SXSWi), the Mom 2.0 Summit, the American Marketing Association (AMA) and many more. You may have also seen her guest lecturing at Rice University or being featured in the NY Times, CNN.com, Dublin Public Radio and elsewhere across the globe.
Ever the online and offline active community member, Katie is an active participant in nonprofit, hoop dancing, crafting and parenting networks. Visit her blog at www.happykatie.com, listen to her entrepreneur radio show at thebusinessmakers.com and get hungry for (vegetarian hippie) life at www.hungrykatie.com.
Ryan Gripp does not write books because few people have time to read, but he does change how companies view enterprise ecommerce. He has implemented complex eCommerce systems (Oracle ATG) and got his start in eCommerce using Miva Merchant way back in 1996. As an entrepreneur, he has founded several companies, most of which failed. His latest company Reef Builders, covers the at home aquarium hobbyist market.
He runs eCommerce Operations for North America at H2O Plus which produces marine based skincare products that are distributed to over 40 countries worldwide. He currently resides in Chicago with his iMac.
Kenny Kane has been coding since the age of 13 and began a career as a pharmacy technician at the age of 15. He has extensive experience in social media integration, digital health platforms, graphic design, CRM design/implementation and broadcast communications.
In his current role as Co-Founder and Chief Operating Officer, Kenny oversees national aspects of all daily operations, including but not limited to eCommerce, IT, content curation, social media strategy, broadcast communications, mobile platforms, fiscal oversight, CRM/CMS, internships, fundraising, human resources and corporate operations.
A young adult personally affected by cancer through the diagnosis of family members and friends, Kenny has furthered the mission and reach of Stupid Cancer by developing corporate relationships with—among myriad others—Siemens, Health2.0, The Center for Nonprofit Success, General Motors, Seattle Genetics and National Coalition of Oncology Nurse Navigators. He was recently named the YNPN New York City 2013 Nonprofiteer of the Year.
Kenny received his BA in Communications from Farmingdale State College and currently resides in Brooklyn.
Follow Kenny @KennyKane
As the Senior eCommerce Manager at LACOSTE, Kaitlin manages all direct response digital marketing channels, onsite conversion optimization and eCommerce operations for the US site. Kaitlin is passionate about analytics and attribution while taking a customer-centric approach to onsite content and marketing. She is now tasked with marrying a brand-focused site with eCommerce needs and an omni-channel strategy. Prior to LACOSTE, Kaitlin was involved in eCommerce, marketing and PR at Alton Lane, Freshpair and Estée Lauder.
Michael O'Hanlon is responsible for developing and executing the company's M&A strategy as well as developing key strategic partnerships, including online marketplace relationships with Wal-Mart, Staples, Tesco, Sears, Best Buy, Amazon, eBay, and content partnerships with Coastal Living, Sunset and This Old House. Michael also founded and continues to lead the Wayfair Media Solutions. Earlier in his Wayfair career, Michael launched Wayfair's European business in UK and Germany and led the company's buying team, managing relationships with over 3,000 suppliers across 24 categories. Before joining Wayfair in 2006, Michael spent more than 11 years as an investment banker and spent six years as a submarine officer in the U.S. Navy. Michael earned an M.B.A. from Rensselaer Polytechnic Institute and a B.S. in Nuclear Engineering from the University of Virginia. He lives just south of Boston with his wife and four children.
Sharon leads the Business & Brand Development team at Adore Me – a disruptive eCommerce lingerie startup, designing fast-fashion, affordable intimates. Ranked the No. 3 fastest-growing company in New York on the Inc. 500 list and selected InStyle magazine’s Best of Digital 2014, Adore Me is quickly positioning itself as the Zara of lingerie.
Prior to joining Adore Me, Sharon cultivated a diverse business experience across management consulting, business development, high-tech and media. She started her professional career doing research & business development in the Israeli equivalent of Saturday Night Live. Fascinated with the business side of media, she joined Israel’s leading law firm as intern in their technology and high-tech department, and gained hands-on experience in deal-making and VC-backed financing rounds. After being certified as a lawyer, she decided to delve deeper into the business front and joined Israel’s largest management consulting firm, specializing in the media and technology practice. She continued her consulting career at American Express in New York, until she met the Adore Me team and knew it was time to join a Silicon Alley startup with a disruptive appetite. Sharon holds an MBA from INSEAD.
Bryan recently joined lululemon athletica as a Sr. Digital Guest Experience Analyst. There he is focused on broadening the clothing retailer's digital analytics and optimization programs utilizing his 15 years of digital analytics experience. Previously he spent 8 years at OpenRoad Communications consulting with crown corporations and Fortune 500 clients such as Honeywell and Electronic Arts on digital strategy, performance measurement, and service design. Bryan's career also includes design, front end development, user experience, producer, and executive producer roles at TELUS's web content portal and customer portal teams.
In his capacity as Vice President, Digital Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team’s digital marketing, social media, video and content strategy. He joined the team as Internet Operations Manager in November 2005.
Stringer launched and cultivated the Celtics’ digital and social media channels, building an audience of over 8.5 million ”Likes” on Facebook (currently the fourth-largest audience among North American professional sports teams) and over 1.7 million followers on Twitter. He oversees content development and strategy for Celtics.com, Facebook, Twitter, Instagram and YouTube, as well as the Celtics’ mobile application.
Stringer regularly serves as an expert panelist at and presenter at digital marketing conferences around the United States as well as abroad. He also writes content for the team’s digital channels and fan magazine. A 1998 graduate of Boston University with a Bachelor’s degree in Print Journalism, Stringer currently resides in Boston, MA
Mosheh is a Marketing Manager at Blinds.com, the world’s largest online window covering retailer, acquired by The Home Depot, Inc (NYSE: HD) in 2014. Passionate about data-driven marketing and living at the left-brain, right-brain intersection, Mosheh is equally at home in the worlds of ROI or CMYK. He currently leads the company’s customer-retention program, with direct management of email and direct-mail. Prior to that, Mosheh was responsible for introducing and managing new customer-acquisition channels for Blinds.com, having developed several multi-million dollar new channels for the company. Since 2008, he has advised over a dozen firms - from startups to hedge-funds, non-profits to a top-5 international bank - in the areas of branding, marketing, product development and strategic planning. In 2011 Mosheh founded eGiftShare, a social gifting platform, which later merged with Kurrenci a virtual currency startup, where he served as VP of Product & Marketing. Mosheh graduated with honors from CUNY Brooklyn College, with a B.S. in Business Management & Finance.
Follow Mosheh @moshehp
Matt has 10 years experience in direct-to-consumer digital marketing. He currently manages the email marketing program for Oriental Trading Company, the nation's largest direct merchant of value-priced party supplies, arts and crafts, toys and novelties. He is a Certified Mobile Marketer (eMarketing Association) as well as certified in Large Account Management Processes (LAMP).
Toni is an experienced program manager, analyst and customer advocate that has transitioned into the Social Media Director for U-Haul. After years of running a team of project managers through the manufacturing and development process, she took the leap into Social Media. She has always had a passion for the customer and U-Haul, and enjoys managing the brands online presence. Her area of expertise is in social media data analysis, strategy development, content marketing and social care.
Follow Toni @trendingtoni
Kylie Beals is the eCommerce Marketing Manager for Clarks, a 190-year old global brand that manufactures stylish shoes that are a pleasure to wear. In her role, Kylie oversees direct response acquisition and retention marketing channels for Clarksusa.com, including PPC, email, affiliate, remarketing and display.
Prior to joining Clarks, Kylie held account roles at digital agencies such as Commission Junction and iProspect. She drove success for a slew of advertisers from the very large to the small across myriad verticals, but fell head over heels for retail. Today, Kylie considers herself lucky to be able to not just stand behind her product at Clarks, but stand (comfortably) in her product.
Gary is Vice President at YourAmigo, the world leader in Artificial Intelligence organic search marketing services. Operating in 31 countries, YourAmigo's Big Data service and machine learning technology supplements their client’s SEO teams and agencies by finding thousands of new ultra long tail search phrases every day which deliver new customers who are very early in their buying cycle. With iconic customers including Dell, Fisher Scientific and Sony to name a few, YourAmigo operates on websites in many different spoken languages, with over 120 million client web pages currently under management. YourAmigo’s scalable Big Data service provides an overall incremental revenue increase for clients between 5% to 25% above the client's current total online revenue. Please welcome Gary.
Currently Sean is a leader with PricewaterhouseCoopers Digital practice, working with large enterprises, Sean leads teams to transform businesses using digital media and strategies. Sean joined PwC in 2012 when the start up, Ant's Eye View was acquired to form PwC 's digital practice. Sean's work in digital marketing and customer experience were formed over his 12 years at Dell in executive positions in Marketing, Customer Service, Online, and Communications. Sean was an early pioneer in applying new media, including social media to business transformation. From 2006-2009, Sean led the design and operation of Dell’s online community activities occurring on Dell.com and across the social web. Sean's focus continues to center on applying digital technologies and media to drive increased revenue, lower costs in operations, and deliver a higher level of customer service.
Sean is a decorated U.S. Veteran. Sean spent 7 years in the U.S. Navy as a Lieutenant in Logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.
Follow Sean @iamseanmcdonald
Mike runs the creative vision, lead generation and PR of Skyhook as Vice President of Marketing. Mike had nearly 20 years experience solving problems using technology, most recently running the Digital Incubator at Allen & Gerritsen prior to joining Skyhook. He has built award-winning digital communities and co-wrote the book Location Marketing for Dummies.
Fayez, pronounced like "fries", but without the "r". One syllable. See, it’s not that hard.
I am the co-founder and CEO of Bluecore, an organization empowering eCommerce marketers to automate and personalize customer experiences at massive scale. Previously, I was Head of Product at BigDoor where I was responsible for conceiving, executing and iterating on gamified loyalty and rewards programs to increase user retention across the websites of major global brands like NFL, Dell, Adobe and Starbucks to name a few. I also co-founded Gameday Tycoon, a simple fantasy sports game that runs on Facebook. And if we go way back I also co-created Sponty - a service that allowed people to discover music events in town. It was cool before SXSW was too cool.
In a previous life, I was into microprocessor design and simulation. I developed and integrated the first combined Graphics and Processor Memory Controller simulator at AMD to predict and analyze the performance impact of AMD's Fusion CPUs. My first rookie Master's publication when I was a student at Georgia Tech was awarded the Best Paper by the prestigious IBM's TJ Watson Research, and a subsequent publication was adopted by AMD in one of their CPUs even before I finished graduate school. In addition, I also worked on developing graphical frameworks for Simulink and MATLAB at The Mathworks in Boston.
I graduated with a Master's degree in Electrical and Computer Engineering from Georgia Tech, where I published several papers on high-performance microprocessor design.
In my downtime, you can find me doing improv shows at Unexpected Productions in New York City.
Neil’s successful track record of working on large-scale, high-demand web systems led him to develop Sailthru's unique Smart Data™ capabilities.
Prior to founding Sailthru, Neil was the Chief Technology Officer for MusicNation, an AlleyCorp company, ASmallWorld, and Money-Media (acquired by The Financial Times). Today, Neil is also an adviser to several startups, including Refinery29.com and Zootoo.com and is a Venture Partner at Bowery Capital, a seed stage venture fund focused on transformational upgrades to enterprise technologies.
Neil was also named to the The Silicon Alley 100 in 2011, 2012 and 2014 as one of New York City's most influential and coolest technology leaders.
Allon is a serial entrepreneur in the content distribution and media sectors. Prior to TVPage, Allon was Co-founder & CEO of Opticomm, a Broadcast Video Systems Company (sold to Emcore, NASDAQ: EMKR). Customers at Opticomm included NBC, Sony, Viacom and ESPN. Prior to Opticomm, Allon was VP at Hotbar, an Internet Media Start-up that reached over 20M users in <2 years and was successfully sold thereafter. Before Hotbar, Allon was a VC Attorney at Goldfarb, Seligman & Co., focusing on the Israeli high-tech sector. Allon has a Master of Laws (LL.M.) in Corporations from the NYU School of Law and a Bachelor of Laws (LL.B.) from the Sussex University School of Law in Brighton, England. Allon holds a registered US patent for the system configuration of video networks.
Jeff is a trust strategist and advocate in Symantec’s Trust Services and Website Security Solutions group, and he’s passionate about inspiring and projecting trust on the internet. Jeff’s experience in product management within the IT security and mobile space spans 12 years, largely at Symantec and Hewlett-Packard. Equally a veteran at technology marketing and running customer contact organizations, Jeff offers a unique and engaging perspective for maximizing the value – and rewards – of trust and security.
Sam's experience spans 21 years in B2C and B2B, for startups and Fortune 50 companies across roles in marketing, product development, business development and chief executive leadership.
For the first half of Sam's career he led marketing, sales and business development for several early-stage startups in CA. Businesses included direct mail catalog, marketing consulting, online media / community, and web-based telecommunications.
Sam joined Dell in 1999 and managed Dell’s consumer web site, responsible for operations, content, design, analytics, and P&L management. Sam led Dell through three redesigns and helped develop Dell’s global online strategy, growing Dell's consumer online revenue to over $3.5 billion.
Sam also launched Dell's Consumer CRM & segmentation group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, hispanic marketing, three-year plan, and launching Dell's customer-centricity strategy and change leadership program.
Sam was founding CMO for Bazaarvoice Inc., recognized as "ClickZ Marketing Innovation of the Year" twice, and Austin's "Best Place to Work" twice. In 5 years Sam helped grow Bazaarvoice to 7 products, 500 people, and $50 million revenue.
Sam was founder and CEO of Mass Relevance, the SaaS leader in social integration. In 3 years Mass Relevance grew to 150 people globally serving 300 clients prior to merging with Spredfast in April, 2014 to be the largest social marketing company in the world (Sam now serves on the Board).
Sam is author of two books: "301 Do-it-Yourself Marketing Ideas" and "How to Market With Computer User Groups", and a frequent contributor and speaker on entrepreneurship, culture, and marketing. Today Sam is a company growth advisor, angel investor, board member, and on the verge of turning over the next rock.
As an expert in email, mobile and social strategies, Jim brings over 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's Head of Research, he regularly publishes industry-focused white papers, research reports and contributes to the Bronto Blog. His articles can be found in publications such as DMNews, ClickZ, Retail Online Integration and Multichannel Merchant. He has also spoken at numerous industry events including IRCE, ROI Revolution, MarketLive and Magento Imagine and has been featured in Forbes, USAToday and NPR’s Marketplace.
Pat Galvin, Group Vice President for Oracle Marketing Cloud, is responsible for leading all B2B and B2C Oracle Marketing Cloud sales practices in North America. Prior to Oracle Marketing Cloud, Pat represented Oracle in ERP, HCM, and CRM sales management and field sales in a number of industries across SMB and enterprise segments for more than 15 years. Pat Galvin holds a BA degree in English from San Diego State University.
Karl Wirth is the co-founder and CEO of Evergage. Passionate about helping businesses improve their conversions through relevant, in-context communication, he leverages his background in software to support leading companies such as Rue La La, Wayfair and TravelZoo as they implement real-time personalization efforts for better customer engagement.
Before founding Evergage, Karl led product and marketing functions for Red Hat, Sentillion and RSA Security. He graduated from Harvard with a degree in Physics.
He holds a Ph.D. in computational neuroscience and physics from Brown University where he studied under Nobel Laureate Physicist, Leon Cooper, on pattern recognition, data mining and complex systems modeling at the Institute for Brain and Neural Systems. He served as an Adjunct Professor of Marketing at NYU Stern School of Business where he taught on data-driven marketing and relationship marketing. Previously, Omer was a consultant with McKinsey & Company, where he specialized in analytical areas such as pricing, direct marketing and customer segmentation. He was also a VP of strategic marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products, and a marketing executive at Best Buy. It was his work as a data-driven marketer that led to the founding of AgilOne, where he aims to empower people through machine learning – starting with marketers.
Mike is a serial entrepreneur with over 14 years of eCommerce experience. He has owned and operated multiple retail locations and has a strong knowledge of the payments industry from both the commercial and consumer side. Mike also has extensive experience in multi-media sales having been a TV spokesperson on Home Shopping Network, The Shopping Channel of Canada, multiple infomercials and radio shows. He has a degree in computer science and holds a patent for his skin care technology.
Denis hails from South Africa, where he received his Masters degree in Marketing from the University of Johannesburg. He has been running online marketing campaigns for various clients all over the world since 2004. He moved to Raleigh in early 2006 and joined ROI revolution shortly thereafter. In his time at ROI Denis has overseen tens of millions of Dollars in PPC adspend, specifically for retailers, and he understands where and how to look in order to improve results accordingly.
David Trice has enjoyed a 20+ year career in building and delivering software solutions to Enterprise customers. David is currently CEO at ENGAGE.cx where he leads the effort to enrich consumer relationships with The Relationship CloudTM , an omni-channel customer experience platform. Prior to ENGAGE.cx, David spent 5 years at Oracle as a Vice President, working on CRM Product Management & Strategy and led the initial launch of Oracle’s next generation CRM, Fusion CRM. Prior to joining Oracle David co-founded and served as President of Revenue Technologies Corp, which was acquired by Oracle in 2007. David is a long time Atlanta native having graduated from the Georgia Institute of Technology. David currently resides in Roswell with his wife and two kids.
Steve is the SVP of Corporate Development at Sidecar. He has nearly a decade’s worth of ecommerce, marketing, and business development experience. Steve has worked in many facets of retail management, having spent time leading e-commerce operations for a $50mm+ luxury watch and jewelry retailer, and working side-by-side with the executive teams to execute on key initiatives and acquisitions.
More recently, Tutelman has held roles at venture backed businesses LifeShield and WineAccess, where he helped lead strategic partnerships and paid acquisition marketing respectively.
Craig joined Invodo in 2009 and leads Invodo’s overall strategy by bringing a seasoned general management perspective to guide the company’s rapid growth. Prior to that, Craig was the Senior Vice President and General Manager at Match.com, where he was responsible for all aspects of the business in North America including building strategic partnerships, marketing, and product innovation. Before Match.com, Craig held multiple senior roles at Yahoo!, including running the search marketing business in Australia and launching it in New Zealand as managing director. Craig has also served as head of marketing and communications at Overture Services (formerly GoTo.com), in marketing and new ventures at General Mills, at Procter & Gamble, and at Exxon Company U.S.A. He also is a member of the Board of Governors for the College of Merchandising at the University of North Texas, is a member the UNT Global Digital Retailing Research Center Think Tank, and has served on the board of directors of the UT Lacrosse Alumni Association. Craig holds a BBA with honors and a MBA with distinction from the University of Texas at Austin.
Matt Feodoroff is Vice President of Strategic Sales, Buyer Cloud at Rubicon Project. As such he is responsible for growing Buyer Cloud’s programmatic advertising business across video, mobile, social, and display.
Feodoroff joined Chango Rubicon Project in October of 2014. He was previously with Microsoft where he served as Director, Xbox Advertising. His team brought to market the various entertainment-advertising offerings available across Xbox LIVE, Windows, and Microsoft Studios.
Prior to this role, Matt was a Sr. Account Executive for Microsoft Advertising working with clients in the automotive, financial services, and CPG verticals to execute multi-channel advertising campaigns across Microsoft Advertising’s portfolio.
Matt has held strategic positions within the interactive advertising and digital marketing industries for over 15 years.
Matt holds a BA in Economics & Business from Lafayette College. He lives in Chicago with his wife Katie, daughters Chloe (6), Britain (1) and son Chase (3).
Ben Gray is an App Quality Evangelist with Applause. He advises clients on their digital strategies to deliver delightful customer experiences. Prior to joining Applause, Ben served as a Principal Analyst with Forrester Research, where he spent more than a decade advising Fortune 500 companies on their IT strategies and was regularly quoted in top publications like The Wall Street Journal, The New York Times and InformationWeek.
Romney is an award-winning product and marketing leader, and entrepreneur. After witnessing his wife’s struggle to find the perfect pair of jeans, Romney – experienced in disruptive innovation from working at HBS innovation guru Clayton Christensen’s Innosight – figured there had to be a better way. The idea for True Fit was born. Romney has helped grow True Fit into a retail SaaS company providing personalized recommendations powered by fit data from millions of consumers and a network of more than 2,500 brands and leading retailers
Steve Dumas is Retail Segment Director for Silverpop, an IBM company. In this role, he focuses on retail industry trends, business needs and marketing solutions to help internal IBM teams better serve the retail marketer. Previously, he ran ecommerce and digital marketing channels for Ballard Designs, a Home Shopping Network catalog brand for several years. In addition to assisting sales and marketing teams within IBM, he assists retail clients take action on their digital marketing strategies by helping them fully utilize the tools available to them. Having been there himself, he believes in a straight forward approach that supports marketers in reaching their goals.
Ann has spent over two decades leading some of the most disruptive innovations in e-commerce, data analytics, mobile software, software-as-a-service, cloud computing, cybersecurity, networking and embedded system technologies. She is a leading advocate for better customer experience management and believes today's mobile and hyper-connected consumers deserve websites and mobile applications that are fast, reliable and easy to use. Prior to SOASTA, Ann was Senior Vice President and Chief Marketing Officer at LiveOps. Ann also served in a variety of management roles at Symantec, Sybase (acquired by SAP), eBay and HP. Ann received her bachelor’s degree in electrical engineering and her master’s degree in business administration from the University of Florida.
As the founder and CEO of ShareASale, Brian has connected thousands of Merchants and Affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. With over 15 year of experience, ShareASale currently supports over 4,000 Merchants, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential.
Nick Rellas is the co-founder and CEO of Drizly, Inc., the technology company powering a superior shopping experience for beer, wine and liquor.
Since its inception in 2013, Drizly has raised $17.8 million in seed funding, expanded from one to 16 major metropolitan markets, grew from three to 42 full-time employees, and delivered hundreds of thousands of deliveries across the country. Rellas was named to the 2015 Forbes’ 30 Under 30 list for changing the way consumers purchase alcohol.
Before Drizly, Nick Rellas was a Boston College student working for New England Coffee Co, one of the largest coffee manufacturers in the country. During his tenure there, Rellas focused on strategy, plant efficiency, and SKU profitability while reporting directly to the COO. It was during this time that Rellas noticed the lack of technology surrounding a regulated industry and asked himself: "Why do regulated industries and technology not mix well?” That question, combined with his newfound love for Uber in 2011, lead him to look at how mobile could transform other regulated industries, most notably alcohol. The rest, as they say, is history.
Rellas got an early start on his professional career, securing work as commercial photographer throughout the eastern seaboard while still in high school. After studying Advertising Photography at Rochester Institute of Technology for two years, Rellas transferred to Boston College, double majoring in Finance and Corporate Reporting & Analysis. The switch in career paths was facilitated by close to 10 years of financial derivative trading and a passion for financial markets.
Michael Hughes is an entrepreneur with a track record that extends more than 24 years in both e-commerce and offline direct selling. It’s Michael’s commitment to excellence in craftsmanship and to a customer experience that has driven PlushBeds to become one of America’s largest online retailers of natural latex mattresses that are as affordable as they are indulgent. In 2011, Michael founded the Natural Latex Company, a 50,000-square-foot manufacturing facility in Simi Valley, Calif. Prior to PlushBeds, Michael was a senior vice president with a subsidiary of Citigroup.
Joe Dressler is the VP of National Advertising Sales at LiveIntent. He leads the platform's efforts to empower brands and advertisers to reach people where they are paying attention: in email. Previous to LiveIntent, Joe led National Sales at Competitor Group for both Digital Media and Event Sponsorships. Prior to that, Joe worked with enterprise clients to find operational efficiency for Operative Media. At the beginning of this career, Joe sold digital inventory for SmartMoney and thought that joining the dotcom world at the height of the NASDAQ in 2000 was a good career move. Little did he know that he would have to wait 15 years to see it return to that level.
Jeff is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand. In 2014 Jeff led the company through a replatform from a customized cart platform onto Magento Enterprise. The project resulted in immediate growth for the organization.
Al Lalani is the Co-Founder and Head of Client Success at Social Annex. He leads all customer management and technical interaction at Social Annex and is responsible for the product vision. Prior to Social Annex, Al oversaw eCommerce and Online Product Management at Teleflora, managing several eCommerce services and partners. Al has over 10 years of experience with eCommerce, including online marketing, conversion optimization and remarketing.
GoodData provides a cloud analytics platform to manage the entire BI lifecycle from data integration, through data preparation, analytics and visualization. GoodData's mission is to abstract all of the technical complexity and headaches from traditional BI and big data analytics so that customers can focus on the insights that will drive the digital transformation of their business.
As the Director of Best Practices, Emily works closely with GoodData’s prospects and customers to design, develop and adopt GoodData’s analytics solutions.
Prior to working at GoodData, Emily worked at Blue Shield of California where she was responsible for developing and managing projects to improve the efficiency of the payer/provider exchange processes. Emily also worked at Epic Systems Corporation, where she consulted with healthcare provider systems to manage electronic medical record software implementations. She is an expert at managing technology and analytics change efforts as well as using data and information to transform healthcare.
Don Nelson leads the global Commerce & Content practice at eClerx, a trusted partner to Fortune 500 companies who turn repeatable process work into business-building opportunities by helping them get more done for less. As Practice Lead and Associate Principal, Don provides clients with innovative business solutions and support, helping them maximize their marketing and operations investments. Don is based in New York and brings to eClerx a wealth of knowledge and expertise honed from 20 years of experience working with global brands. He has led digital marketing efforts at major retailers, including Toys R Us and Sam’s Club, a division of Walmart. Don attended Fairleigh Dickinson University and built two successful tech startups. In rare moments of spare time, Don enjoys traveling, golfing and reading, but dedicates most free time to his lovely wife, two sweet daughters and dog Oliver.
He manages digital marketing, web development & design, web analytics, personalization, marketplaces and operations & fulfillment for Jockey in the US and Canada. An original member of the Jockey.com team, he started as the lead developer on the first version of Jockey.com launched in 2000. After getting his MBA from Loyola University Chicago, he switched to the business side and helped grow Jockey.com to a top 500 retailer. He has also helped launch on eCommerce in Europe and Asia for Jockey.
Tim lives in Milwaukee Wisconsin, where he enjoys spending time with his wife, two daughters and dog Finns.
John has been starting and running companies for nearly two decade and has partnered with some of the largest, most successful companies around some of the gnarliest challenges leveraging innovative technologies for measurable business results. For the last three years John has founded and been running Technology and Operations at Oculus360. Oculus360 extracts consumer perceptions of the industry, brands, products and competition from digital communities and provides insights and tools to enable marketing campaigns, e-commerce product discoverability and merchandizing tactics to leverage this valuable source of consumer generated content. Prior to Oculus360, John was a principal at Ascendant which provided strategy and implementation services for e-commerce, business analytics, mobile and social computing in the US, European, Brazilian markets.
Jacob Ajwani is a VP of Strategy at Yieldify, a predictive marketing technology that increases conversions (minus the complexity). As an early member of the Adobe Test & Target team and most recently Monetate, he has a deep heritage in conversion optimization. Jacob has built out the personalization programs for brands such as Audi, Disney, and Conde Nast.
Between Monetate and Adobe, Jacob spent two years as Vice President of Client Services for Cognitive Match which focused on display ads + machine learning. Jacob is a avid guest-blogger for Econsultancy.com.
Dan leads the sales, services and customer success organizations at Ensighten, serving the rapidly expanding omni-channel marketing landscape. Previously with Salesforce, Dan led sales teams nationwide, helping grow the company to 12,000 employees, $4 billion in annual revenue and 150,000 customers. He was a member of the founding management team of Synchrony (sold in 2001 to Divine), and had leadership roles at Siebel Systems, Sybase, and Oracle during their IPO and expansion phases.
Dan has a bachelor’s degree in General Engineering/Computer Science from the University of Illinois at Urbana-Champaign, and a master’s degree in management from Northwestern University’s Kellogg Graduate School of Management. He is also a Venture Partner at R7 Partners, and a frequent guest lecturer at the Kellstadt Graduate School of Business at DePaul University.
Dave Ratner is the Chief Instigating Officer of Dave's Soda & Pet City. An award winning 7 store giant killer, Dave's boasts a phenomenally loyal customer base and bunches of employees who have been there forever. Dave also is the founder of Dave's Pet Food and was the owner of waggintails.com.
Dave's creativity and common sense approach to business has gotten him profiled in the Wall St journal, Entrepreneur magazine, NBC news and many other media outlets.
Keith White is the Regional Director for SDL and focuses on the retail vertical. Keith is responsible in making his customers win in today’s digital world by enabling them to enrich their customers’ experience through the entire customer journey with the right experience at the right time in the right context - based on the right data. Before joining SDL, Keith worked at Adobe and DirectPointe. Keith lives in Charlotte, NC with his wife and 2 children. He is an avid Boston sports fan and enjoys traveling.
Eldar actively advises VPs and CMOs of top retail brands on the best practices for product discovery and merchandising via email, onsite and in mobile contexts. He is a data scientist by training and prior to Jetlore developed predictive statistical models for big data at Stanford University, Google, and Microsoft. He holds an MS in Computer Science from Stanford University and left the Stanford PhD program to pursue entrepreneurship.
James McNamara is the Digital Marketing Manager for Aubuchon Hardware headquartered in Westminster, MA. He received a B.S. in Communications from Fitchburg State University and finished his degree with an internship at Portland Magazine in Portland, ME. After completing his internship, James moved back to Massachusetts and began working at Aubuchon Hardware where he started their digital marketing program. In addition to traditional print and television advertising, Aubuchon Hardware now communicates with their customers through a comprehensive email marketing program, social media marketing program and a new SMS text-messaging program. In addition to his role at at Aubuchon Hardware, James is also a freelance graphic designer. When he's not knee-deep in a Photoshop project or developing targeted email campaigns, James can be found kayaking one of the many beautiful lakes and rivers in central Massachusetts.
Retired athlete, recovering consultant, and struggling NY Mets and Jets fan, Sam works on the Windsor Circle sales team to help retailers use data science and marketing automation to create loyal customers and significant ROI. As a former captain of the Tufts University Baseball team, Sam loves collaborating in pursuit of challenging goals.
With an academic background in Economics, Philosophy, Psychology and Entrepreneurship, Sam enjoys combining topics to explore problems from a variety of angles. An avid reader and admitted self-help junkie, he has an embarrassingly strong attachment to his books.
In his free time, Sam loves playing sports and is slowly working to improve his golf and tennis skills.
Mark Lippmann is Managing Partner and Co-Founder of the deborah lippmann luxury nail lacquer and nail treatment brand. Since the company’s inception, as co-founder and managing partner, Mark has been involved in all areas of the brand’s strategic development and growth. Mark is responsible for creating the brand’s logo, product packaging, in store display creative and has overseen the brand’s digital development, marketing strategy and implementation. Notable achievements include creation of the deborahlippmann.com e-commerce platform in 1999 and its subsequent overhaul and introduction of a mobile platform in 2013. He also develops and manages all digital marketing initiatives.
Aside from the creative and digital realm, Mark also manages international compliance, systems implementation, IT and customer care.
Monal Patel is the SVP & CBO of Unbxd Inc, a leading provider of personalization, site search and analytics solution for eCommerce companies.
As an accomplished senior technology executive, Monal has 12+ years of experience developing & executing comprehensive IT strategies and bringing competitive value to businesses. Monal has a proven track record of new product development from concept to market, growing revenues, increasing operational productivity and reducing costs. Monal has helped Fortune 500 clients engage customers and grow revenues by leveraging latest technologies in the field of Big Data and Machine Learning.
At Unbxd, Monal helps eCommerce companies solve their problems and create growth by providing new and better approaches to decision making. Monal holds a Masters degree in Engineering from University of Southern California.
Patrick is focused on product strategy for cross-channel campaign management at Adobe and has over 15 years of experience in the technology, consulting, and marketing industries. Previously, Patrick led go-to-market strategy for real-time marketing solutions at Pegasystems. Prior to that, he spent several years in research and product management at Forrester Research. He has also worked in the travel and financial services industries. Patrick has an MBA from Boston University with a concentration in Marketing.
Nitin Mangtani is Founder & CEO of PredictSpring, an innovative platform that is revolutionizing mobile commerce. Prior to Founding PredictSpring, Nitin was product executive at Google for 7 years. At Google, Nitin led the Google Shopping merchant and search team, scaling Google Shopping product to hundreds of thousands of retailers. Most recently, Nitin founded Google Retail Promotions to optimize mobile conversions. Prior to joining Google, Nitin was a founding member of data infrastructure group at BEA from 2001-2006. BEA was leader in application platform market and was acquired by Oracle for $8.5 billion.
John Starkweather is an Executive Director of Digital Marketing at AT&T. He’s responsible for a range of functions including e-commerce, social, search and most significantly the strategic transformation of how the company engages with business customers online. Before joining AT&T, John built the global social and digital groups at HTC; and over nearly a decade with Microsoft, he held senior international marketing and communications roles where he established a customer insights-driven product development model still being used today. John is a graduate of Brigham Young University and currently resides with his family in Dallas.
Follow John @johnstarky
Cory Munchbach is the Director of Product Marketing at BlueConic where she is responsible for guiding the company’s product vision and messaging to deliver the best results for clients. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory is a Boston College alum and proud Boston native.
Ruban is a serial entrepreneur and technologist with rich and diverse experience in data science, product, technology and business. As a data scientist in Yahoo, Ruban’s role involved data mining and analyzing several big data sets of Yahoo and coming up with strategic business insights. His projects influenced several products & business strategies and led to tens of millions of dollars of positive revenue impact. He co-founded Bixee, a leading vertical search company in India where his patent-pending CrawlX technology revolutionized vertical specific information retrieval from unstructured data. He also created Pixrat, a social photo-sharing destination. Ruban sold Bixee and Pixrat to Ibibo, a Naspers Group company, where he became the Vice President of Social Media and helped grow Ibibo to become one of the leading social media destinations in India with several millions of active users, prior to co-founding DataRPM.
James Smith joined the Criteo team as EVP, Americas in 2015 after serving as CRO for Verve Mobile in New York. He brings with him unsurpassed mobile and cross-screen advertising expertise and a network of strong relationships in the e-tail and publisher communities. Having held CRO and SVP positions at digital divisions of Warner Brothers, Huffington Post and AOL, Smith’s leadership experience encompasses both the advertiser and publisher perspectives at some of the industry’s most influential companies. He will guide Criteo’s North American sales strategies and operations and help expand Criteo’s presence in the growing LATAM market.
Chloë Lind is a Senior Digital Optimization Strategist at Maxymiser. She oversees the strategic direction and execution of customer experience optimization programs for Fortune 500 companies. She works closely with clients to conduct comprehensive website analysis, identifying areas of optimization based on business objectives, user experience, and the competitive landscape. Chloë is highly regarded as a go-to digital personalization and segmentation expert among leading North American brands.
Marisa has led Sears mobile strategy and product management for the past 7 years, during which time Sears and Kmart have received numerous industry awards including Mobile Retailer of the Year and Mobile Commerce Website of the Year, in addition to holding top positions in the Keynote Mobile Performance Index. Marisa has been responsible for the end to end member experience for the Sears and Kmart mobile web and app experiences, and also leads the integration of mobile touchpoints into all channels including online, stores and call centers. She has led the evolution of the Sears and Kmart mWeb sites and Apps from inception to their current state as industry-leading shopping experiences. During her time with Sears, she has overseen growth in mobile transactions by over 100% annually through creating user experiences that are personalized, targeted, and deliver rich content integration. This growth has been driven by the constant iteration of the mobile experience to provide Sears and Kmart shoppers with the experiences and shopping features they want, and it has also been driven by Marisa’s relentless pursuit of perfection with the Sears and Kmart Mobile experiences.
Marisa joined Sears out of Kellogg Graduate School of Management. Prior to Sears, she worked at Goldman Sachs and JP Morgan.
Scott Pulsipher is the President and COO of Needle, a company that helps companies bring the power of human connections to e-commerce through authentic, real-time conversations between brand advocates and online shoppers. Under Scott’ sdirection, Needle has grown to become the leader in advocate-powered customer experience (CX). Brands leverage Needle to create measurable results in ROI, conversion rates and incremental revenue. Previous to Needle, Scott was the general manager of Amazon Webstore, where he directed overall strategy and global go-to-market efforts. Under his leadership, Amazon Webstore was launched and supported the ecommerce business of tens of thousands of companies. Scot thas contributed to a number of online retail outlets, including Mobile Commerc eDaily and Mobile Marketer. Scott received his MBA from Harvard University.
Patrizio leads the marketing team and is in charge of driving brand awareness and performance for the company.
He brings 20 years of marketing experience from both the client and publisher side. Most recently Patrizio was the Head of Digital for Farmers Insurance. Prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services.
Bridgette Darling is a product marketing manager for Adobe Campaign. In this role, she focuses on marketing and strategy for Campaign’s email marketing capabilities. Darling is passionate about helping email marketers achieve their goals by educating on best practices, advancements in technology, and overall strategy.
Victor Castro is the Director of E-Commerce at Zachys Fine Wine. Prior to joining Zachys, Victor was Director of E-Commerce at Vermont Teddy Bear and its sister brands PajamaGram, Calyx Flowers, and PajamaJeans. Victor has over 10 years of experience in managing E-Commerce operations, responsible for developing strategies and driving initiatives to generate growth; as well as providing consulting services to IR-500 retailers across the world.
Zachys Wine & Liquor is the leading purveyor of fine wine in the country; providing unique, curated, hard to find fine wines through its retail location in Westchester County and online. Zachys Auctions is the premier wine auction house; offering live auctions in New York and Hong Kong, as well as online only auctions.
Alex is Head of Acquisition and Retention at PCA Predict (formerly Postcode Anywhere), having joined the company in 2007 as employee number nine. Over the last 8 years Alex has witnessed the business grow to employ over 50 people and played an instrumental role in implementing fully-fledged sales and marketing teams in order to help the company achieve its ambitious growth targets.
Dennis leads ReadyPulse and its go-to-market strategy and revenue. Previously, Dennis led the global services and insight divisions at Moxie Software. Before Moxie, Dennis was a vice president of sales for Gartner, where he developed their emerging technology, VC/PE, and semiconductor segments. Dennis started his career selling copies door to door for BR Printers, and went on to help that company become the leading provider of on demand printing in the US. Dennis has completed over thirty triathlons and marathons, and holds a BS in Economics and an MBA from Santa Clara University.
I worked for 8 Years at Billabong Australia, where I grew from Graphic Designer, though the art room to marketing where I launched social media for the brand.
I then took a role at the Australian Government where I launched a project called “The Edge”. A digital culture centre, the first of its kind in Australia, where we would bring together emerging practitioners around Art, Science, Technology and Enterprise.
Needing to get back into the surf industry, I settled into a role with Reef, who moved me out from Australia.
I then found the warm, nurturing embrace of Stance one year later…
George has spent the last 17 years leading companies building social technologies. Prior ventures provided cross-enterprise team collaboration, a B2B marketplace engine, and wearable technologies for conferences and tradeshows. As the founder and CEO of TurnTo, George has been at the leading edge of social commerce from its beginning. Before George’s forays into social technology, he was a strategy consultant at the Boston Consulting Group and a technology policy analyst for the US Congress.
Jody Goehring leads RetailMeNot’s in-store business, where he focuses on developing new mobile products that drive incremental foot traffic to the store while enabling consumers to shop and save wherever they are.
Jody brings over 10 years of operating, investment banking, and management consulting experience to RetailMeNot. He was most recently Head of Business Development for RetailMeNot, responsible for identifying and developing strategic partnerships that opened new revenue channels and drove content and user growth across the business. Previously, Jody was an Associate Director in the Technology, Media and Telecom investment banking group at UBS where he advised on a number of M&A and financing transactions. Prior to business school, he was a management consultant at Booz Allen Hamilton. Jody received his MBA from The University of Chicago Booth School of Business and BA from the University of Pennsylvania.
An eight-year veteran of the e-Commerce industry, Andrew Flicker specializes in bringing statistical analysis and data-driven optimization to online retail. He currently manages sales forecasting, A/B testing, and competitive analysis for PoolSupplyWorld and associated brands, but has spent time in nearly every area of e-Commerce, from SEO, PPC advertising, coding, content marketing, site design, merchandising, and logistics management- wherever a rigorous approach to data mining and some solid math can bring a brand greater growth and continued success!
Vice President & General Manager, Performance Advertising, EMEA
Laws leads the rapidly growing regional performance business at InMobi, working with app developers to acquire high value users and maximize app monetization. Prior to InMobi, Laws was the EMEA Head of Mobile Marketplace at Yahoo!, and has over 12 years of experience in the mobile ecosystem.
Matt has been with Krux for 4 years and currently serves as the Chief Revenue Officer leading sales and business development activity globally. Krux is the industry's leading Data Management Platform (DMP) helping brands manage their people data to improve consumer experiences, advertising effectiveness and revenue. Over the last 15 years, Matt has worked closely with retailers providing technology solutions to meet e-commerce, marketing, and analytical needs. Prior to Krux, Matt worked at industry leaders: Akamai and ATG leading teams in software, media and data solutions.