eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

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Sponsored Whitepapers


  • Store of the FutureStore of the Future

    According to the estimates by McKinsey & Company, about 85% of retail value is still expected to be generated in bricks-and-mortar in 2025. But that doesn’t mean retail formats aren’t changing for traditional and online retailers alike. From interactive displays, mobile clienteling apps, new retail formats, and putting a digital spin on catalogs, the store of the future is the intersection of experience and technology, physical and virtual, where retailers have merged the ability to see, touch, and experience products with the same speed, convenience, and variety we get from shopping online.
  • The NorthFace Case StudyThe NorthFace Case Study

    The North Face, a long-standing customer of ClickTale, wanted to increase the conversion rate of their Shopping Cart page. When The North Face evaluated the performance of their Shopping Cart with their in-house traditional web-analytics tool, they realized that too many visitors were looking at the page but not getting to the Checkout. The fact that many customers were not converting led them to suspect that there was a problem in the Shopping Cart page that was confusing their visitors, but they did not know what the problem was.

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  • 4 Keys to Driving Revenue4 Keys to Driving Revenue

    The customer revolution is upon us. Today’s customer has more choices, is better informed and is more empowered than ever before….and businesses struggle to know them as they engage on their terms. Companies that identify and address this gap create a competitive differentiator and position themselves for sustainable success driven by strong customer relationships.

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  • Real Time PersonalizationReal Time Personalization

    Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. So how do you cater to each visitor and respond to him or her in real time? This is why personalization – tailoring experiences to each and every individual – is increasingly critical to help you meet your business and website goals.

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  • Increase Sales, Traffic and InsightsIncrease Sales, Traffic and Insights

    Feefo, The Global Feedback Engine, is an award-winning consumer ratings and reviews platform. Using Feefo will enhance your online visibility, grow sales conversions and provide amazing customer insights and analysis. Our closed platform ensures only genuine customers leave feedbackproviding trust, credibility and confidence in your brand.

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  • Revenue Attribution SuccessRevenue Attribution Success

    WeGotLites uses Infernotions’ revenue attribution solution to grow ROAS 500% - see how they did it in this whitepaper!

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  • Grow Your Customer Engagement Grow Your Customer Engagement

    Customer Engagement is exactly what it sounds like: it’s when customers engage — with one another, with an organization or with a brand. The reasons for engagement can vary, ranging from consumer community interests to company-driven messages or offers, and the channels through which this engagement happens can be online or offline. SparkPost is built by Message Systems, the world’s #1 email infrastructure provider. Customers including Facebook, LinkedIn, Twitter, Groupon, Salesforce, Marketo, Pinterest and Comcast send over 3 trillion messages a year, over 25% of the world’s legitimate email. These companies choose us to provide the deliverability, speed and insight they need to drive customer engagement for their business.
  • Marketplace: The Future of eCommerceMarketplace: The Future of eCommerce

    Marketplace, market square, shopping mall….different terms but all with the same purpose: developing profitable e-commerce. How to deal with the issues of broad product choice, product availability and competitive prices without the constraints of stock or logistics, whilst still maintaining margins? This is the daily challenge faced by e-businesses. Marketplaces are the solution to current and future e-commerce demands: they promote the capitalisation of strong brands, qualified traffic or professional know-how to bring together offers proposed by third party sellers on a single platform. By putting sellers and customers in direct contact, Marketplaces mirror the very DNA of the Internet: creating value whilst reducing the chain.

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  • Customer Commerce Customer Commerce

    Today more than ever, it’s all about the customer. The expectations customers place on retailers are motivating retailers to deliver a best-in-class customer experience across channels. To achieve that goal, it’s all about simplicity in business process execution. Forward-thinking retailers and brand manufacturers looking to expand their business across channels, brands and the globe are seeking a complete commerce platform that will ease the process from back-end systems to the POS, ecommerce and beyond. This E-book offers clear direction to help retailers and brand manufacturers implement the five steps to customer-centric success, using real-world examples backed by industry research and statistics.
  • eCommerce Best PracticeseCommerce Best Practices

    In virtually every sector of online retailing today, consumers have no time and less patience. They want a high-quality, reliable buying experience on your website. Simply put – they want it now. And if you fail to meet those expectations – if you can’t deliver sub-second response times and enable the user to immediately engage with your content, products, and apps – they’re off to visit (and buy from) your competitors. The cliché is true: You don’t get a second chance to make a first impression. And that trend has only amplified as more users turn to smartphones and other portable devices for their online shopping.

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  • How to Segment for Campaign SuccessHow to Segment for Campaign Success

    For many years, marketers have segmented their customers by examining demographic and psychographic characteristics, and on occasion, survey-derived data. Although these techniques provide valuable insight, when used alone, they fail to reveal the full picture. Namely, what kind of relationship a customer has with a brand. Does your shopper have a high level of engagement with your brand? Does your brand rank high in your shopper’s hierarchy of choices? Without knowing these very things, you, as the marketer may fall short of understanding a customer’s true potential with your brand.

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  • Live Video Assistance Live Video Assistance

    Technology advancement, device proliferation, and bandwidth availability have now evolved to enable a new generation of online customer engagement tools. We are already seeing a wide range of merchants including retailers, automakers, communications and media companies using web-based, live help solutions to engage with customers and better meet their needs. The online shopping experience offers tremendous convenience, but in some areas lacks the service levels that we are accustomed to receiving in a premier retail store. For many multi-channel merchants, the result is an online conversion rate and average purchase that is a fraction of what they achieve in-store. It can be similarly challenging to match in-store loyalty and repeat buying rates. With next generation live help solutions, online only merchants, and those with multiple channels, are now improving the online customer experience and boosting key online metrics. Creating an online experience that includes live help, more like in-store practices, is delivering online results for shoppers and merchants that are more like traditional retail in terms of both customer satisfaction and sales figures.

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  • Unifying Customer Data Unifying Customer Data

    A CRM is still really useful when you’re managing direct relationships,but when you scale to managing tens of thousands, hundreds of thousands, millions, tens of millions, or even hundreds of millions of relationships, the ability to communicate 1:1 breaks down. Think about this. The “data journey” of the customer spans the life and history of the user — the time they spend in your store, website or mobile apps, and the identity data they share with you in a transaction, customer service experience and repeat transactions. That is a a lot of data stored in several different places! The systems across this journey are vast and having a comprehensive and actionable view of the customer is an extreme challenge. Now before we get too Star Trek on you, let’s get back to customer data.
  • The Business Case for an Online-Offline StrategyThe Business Case for an Online-Offline Strategy

    The face of retail has changed almost beyond recognition over the past decade. 90 percent of consumers now use the web to influence their online and offline purchasing decisions. This evolution brings retail brands the opportunity to now capitalize on their hard-fought web assets to give people a reason to come back into stores. It’s time to redefine and re-establish the values of the in-store retail offering, and in essence become truly omnichannel.

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  • Get the Most Out of MobileGet the Most Out of Mobile

    Google has released Principles of Mobile Site Design to help marketers get the most out of their digital experiences. Kaizen has built a platform around these best practices to allow marketers to implement fresh, mobile-friendly user experiences at scale. Kaizen Platform offers a cloud-based experience solution delivering the key ingredients to source, manage and optimize mobile experiences across the buyer journey.

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  • Powering the Voice of the Customer ProgramsPowering the Voice of the Customer Programs
    The retail customer experience is core to achieving customer loyalty, positive word-ofmouth and, ultimately, profitable growth. The experience needs to deliver on your brand’s promise, and you need to understand where you are succeeding - and failing - so you can create retail experiences that keep customers coming back to you. The more channels your business employs, the greater the risk that some experiences fail to satisfy your customers. Your Voice of the Customer program must deliver insight that enables you to present a consistently excellent customer experience.

  • 5 Tactics to Create a Google Shopping Powerhouse5 Tactics to Create a Google Shopping Powerhouse
    Google Shopping is a powerful, dynamic and compelling e-commerce channel.Chances are, you’ve put some serious money and effort into capturing sales fromthe countless consumers shopping online every day. As competition intensifies in the realm of product listing ads (PLA), you need tocreate a Google Shopping powerhouse. Here are five foundational tactics you absolutely must work into your strategy in order to get the most ROI from your Google Shopping investment.
  • State of Marketing ReportState of Marketing Report
    2014 was a big year for marketers. There were acquisitions, a fresh wave of marketing tech startups, and the “cloud marketing wars.” Adding to the confusion was the rapidly shifting role of the CMO, who is now more frequently being called on to deliver optimal customer experiences, analyze data and influence IT purchase decisions. Lytics conducted its first State of Digital Marketing Survey to better understand how technology impacted marketing in 2014, identify challenges marketers need to overcome and recommend goals for 2015 and beyond. The survey included responses from 152 professionals employed in digital marketing and related positions and 477 consumers from across the U.S.
  • Conversion Rate Optimization for SearchConversion Rate Optimization for Search
    eClerx’s CRO solution helps leading Fortune 500 companies address the common challenges of why and when users are abandoning a website, but more importantly it enables higher on-site conversions through an effective, sustainable and scalable approach.
  • The Best Social Influencer Marketing Campaigns of 2015The Best Social Influencer Marketing Campaigns of 2015
    Traditional digital marketing tactics are fading fast. To achieve marketing success and grow sales, smart brands are investing more in social influencer marketing than traditional methods. Today, consumers react better to authentic content that drives trust. In this whitepaper, gain insight into some of the best social influencer marketing campaigns of 2015, empowered by the ReadyPulse platform.
  • Visual search technology: Why should retailers care?Visual search technology: Why should retailers care?
    In year 2016, the retail industry will reach a record high of $25.4 trillion. As profits grow, so will consumers' expectations. Get a peek into important retail trends for 2016 and how you can take a big bite out of this retail pie. Don't miss out on this chance to learn how to delight your customers by offering a seamless omnichannel shopping experience with visual search technology.
  • New Product Introductions New Product Introductions
    A significant amount of revenue and customer activity is driven by new products. Many e-commerce companies make more than 50% of their revenue from products introduced in the last three years and every product has a lifecycle with four phases: introduction, growth, maturity and eventual decline. As a result, it’s imperative to discover new ‘winners’ and ensure they are properly promoted. To facilitate growth under these conditions, merchandising teams work hard to source a steady stream of new items.