State of Marketing Report
2014 was a big year for marketers. There were acquisitions, a fresh wave of marketing tech startups, and the “cloud marketing wars.” Adding to the confusion was the rapidly shifting role of the CMO, who is now more frequently being called on to deliver optimal customer experiences, analyze data and influence IT purchase decisions. Lytics conducted its first State of Digital Marketing Survey to better understand how technology impacted marketing in 2014, identify challenges marketers need to overcome and recommend goals for 2015 and beyond. The survey included responses from 152 professionals employed in digital marketing and related positions and 477 consumers from across the U.S.