eTail East 2015

August 10 - 13, 2015

Boston, MA

Call: 1.888.400.5404

Est. 1999
Often Imitated, Never Duplicated.
We Are eTail

Speaker Information

 Steve Oblak
Steve Oblak SVP & GM Wayfair
Steve Oblak drives overall strategy and execution for Wayfair.com. He also leads Wayfair's Category Director, Buying, Site Merchandising, Supplier Management and Daily Sales teams, and oversees the AllModern.com and Wayfairsupply.com businesses. Steve joined Wayfair in 2009 from River West Brands, where he was on the management team of an early-stage venture focused on acquiring and re-commercializing dormant consumer brands. Steve previously served as a Senior Director at FutureBrand Worldwide, a global brand management consultancy practice of Interpublic Group. He began his career in consulting in the International Financial Services practice at the Corporate Executive Board. Steve has a B.A. from Hamilton College and an M.B.A. from Northwestern University.


Main Conference Day One: Grow Your Business

3:25 PM Promotions Panel Discussion: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Join Steve Oblak and hear how he was able to drive the company's holiday promotional calendar to grow revenue for Wayfair.com's direct business by 55.2% in Q4 2014.  This panel will tackle your promotional challenges head on, and help you deliver campaigns that really drive sales (and not drag down your bottom line).

•    Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much?
•    Review how promotional strategies are evolving
•    Create a threshold in terms of timeframe
•    Learn what type  of promotions are helping to supplement getting through the slower months of the year
•    Drive revenue during these slower timeframes
•    Create ways to show value to your customers outside of discounting