The Business Case for an Online-Offline Strategy
The face of retail has changed almost beyond recognition over the past decade. 90 percent of consumers now use the web to influence their online and offline purchasing decisions. This evolution brings retail brands the opportunity to now capitalize on their hard-fought web assets to give people a reason to come back into stores. It’s time to redefine and re-establish the values of the in-store retail offering, and in essence become truly omnichannel.
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