The NorthFace Case Study
The North Face, a long-standing customer of ClickTale, wanted to increase the conversion rate of their Shopping Cart page. When The North Face evaluated the performance of their Shopping Cart with their in-house traditional web-analytics tool, they realized that too many visitors were looking at the page but not getting to the Checkout. The fact that many customers were not converting led them to suspect that there was a problem in the Shopping Cart page that was confusing their visitors, but they did not know what the problem was.
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