As the head of global eCommerce, Tom is focused on smart and effective ways to enter new markets and grow Puma’s footprint. Puma has launched in a number of markets, and Tom will share his lessons learned in this keynote case study.
•Develop a unified approach to global expansion
•Simplify the shopping experience for international consumers
•Make organizational decisions around centralicizing or localizing teams (take a look at the pros and cons)
•Manage your budget and internal resources as you go into new markets