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Get into a active dialog with your best customers and prospects. Using a data driven creative strategy, Zappos has been able to reach the right audience with the right message, on the right screen. Lisa walks through their strategy, what they tested, what they adapted, and their results.

• Leverage your brand's customer data to power dynamic dialogs with 'best' customers and prospects alike.
• Pair the right message, with the right creative, to the right audience and deliver more relevant advertising
• Partner with tech providers that deeply understand your brand's mission, vision and can effectively execute (and measure) results
• Customize creative for segment, but design for tactic and screen
• Test, Test, Test - disrupt, learn, and adapt

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)


Table 1: Google Sees 500 Million New Searches Everyday – What Does This Mean For Your Business?
Moderator: Joe Herne, EVP, YourAmigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Search To Store Attribution: Solving The Missing Link
Moderator: Yad Bhatti, Sr. Account Executive, Elite SEM
Retail Moderator: Kylie Beals, Director of Performance Marketing & eCommerce, Clarks

Table 3: Google Shopping: Dos and Dont’s
Moderator: Denis Coombes, Director of Sales, ROI Revolution
Retail Moderator: Michael Hughes, President, Plush Beds

Table 4: What Google Wants you to Know about Google Shopping: 5 Tips for Success
Moderator: Steve Tutelman, SVP Corporate Development, Sidecar

Table 5: Conversion Rate Optimization For Search – How Site Search, SEO And SEM Are Connected
Moderator: Don Nelson, Global Practice Lead, Commerce & Content, eClerx

Neil’s career includes working on the full scope of campaigns, from planning and design to execution and tracking. He has tons of real world, in-the-driver’s seat experience with display. In this session, he talks through the how, when and where to use performance display (as opposed to mass blast and branding display). He’ll offer tried and tested ways to bring your display programs into the future, including why transparency is super important in measurement and optimization. And he’ll discuss where display should partner with other channels.

• Balancing relevance with effectiveness
• Measuring the effectiveness of your campaign holistically
• Bringing your display program into the future

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Lighting New York has driven innovation into every department, especially in search marketing. They aren’t a massive company but they have been able to compete with the biggest in their industry and continue to grow and thrive. Their main difference is that they can innovate and are far more nimble in their execution of projects. This session shows you how they do it, and how you can do it too.

• Develop new and fresh ideas, features, functionality and shopping opportunities for your customer base
• Generate new ways to serve and get customers
• Build your brand and your shopping experience in a way that you’re differentiated
• Continue to innovate and maintain profitability margins
• Address the barriers to innovation
• Bring about an organizational-wide commitment to innovation
• Make this a core part of your strategy
• Avoid innovation just for “innovation’s sake”

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)

Table 1: Google Sees 500 Million New Searches Everyday – What Does This Mean For Your Business?
Moderator: Joe Herne, EVP, YourAmigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Search To Store Attribution: Solving The Missing Link
Moderator: Yad Bhatti, Sr. Account Executive, Elite SEM
Retail Moderator: Kylie Beals, Director of Performance Marketing & eCommerce, Clarks

Table 3: Google Shopping: Dos and Dont’s
Moderator: Denis Coombes, Director of Sales, ROI Revolution
Retail Moderator: Michael Hughes, President, Plush Beds

Table 4: What Google Wants you to Know about Google Shopping: 5 Tips for Success
Moderator: Steve Tutelman, SVP Corporate Development, Sidecar

Table 5: Conversion Rate Optimization For Search – How Site Search, SEO And SEM Are Connected
Moderator: Don Nelson, Global Practice Lead, Commerce & Content, eClerx

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Search marketers face a super complex environment – they have to manage multiple campaigns, understand the impact of
changing search behavior, work with multiple devices, and much more. Accounts are more complex than ever. Our search experts will speak to topics that include the following:

• Changes you have seen in the search space over the last 12 months
• Looking at bid strategies
• Maximize the performance of your campaigns
• Tackling areas such as mobile search
• Looking at changes in the product feed space

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Image-based product ads continue to grow at a strong pace, with marketers shifting their attention and advertising dollars toward this emerging channel. As consumers become accustomed to the immediacy and relevance of these highly-visual ads, expect Google to increase their prominence within search results both on desktop and mobile. Prepare for the holiday shopping season by learning practical tips to optimize your Google Shopping Campaigns and maximize the ROI from this increasingly important channel.

• Find out how one marketer turned this dormant channel into a multi-million dollar customer acquisition source
• Receive 10 (yes 10!) practical testing ideas to increase reach and CTR by optimizing the product feed and ad-group/product-target structure
• Learn how to hack the auction by utilizing negative keywords and campaign-level priority

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With a passion for online marketing, our panelists are responsible for driving the overall strategy for acquisition and retention. They’ll review approaches to move you way ahead of your SEO competition in this dynamic panel. Take a close look at the performance of your program, and leave with lots of notes.

• Look at how content, SEO and social best practices tie together
• Create relevant content (videos, etc.) that has a broader reach
• Remove some of the focus on meta titles and descriptions
• Outline what works and what doesn’t (to avoid pitfalls)

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Summit Roundtable Moderators: (Each table is moderated by a Retailer and a technical expert; Each table discussion will last 25 minutes)

Table 1: Google Sees 500 Million New Searches Everyday – What Does This Mean For Your Business?
Moderator: Joe Herne, EVP, YourAmigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Search To Store Attribution: Solving The Missing Link
Moderator: Yad Bhatti, Sr. Account Executive, Elite SEM
Retail Moderator: Kylie Beals, Director of Performance Marketing & eCommerce, Clarks

Table 3: Google Shopping: Dos and Dont’s
Moderator: Denis Coombes, Director of Sales, ROI Revolution
Retail Moderator: Michael Hughes, President, Plush Beds

Table 4: What Google Wants you to Know about Google Shopping: 5 Tips for Success
Moderator: Steve Tutelman, SVP Corporate Development, Sidecar

Table 5: Conversion Rate Optimization For Search – How Site Search, SEO And SEM Are Connected
Moderator: Don Nelson, Global Practice Lead, Commerce & Content, eClerx

Think speed dating, without the actual date! This fun session lets you meet a load of new and interesting people before the main conference kicks off. The best part? You’ll have a few minutes of conversation with everyone in the room, so be prepared to make a lot of new friends. Bring your business cards—you’ll need them. This session is retailer-only.

Every night we’ll have mixologists on tap for our legendary evening receptions. Kick off the conference with some informal socializing, fun and laughter.