Ajit Sivadasan

VP & GM Global eCommerce, Marketing, Technology
Ajit Sivadasan, VP/GM Lenovo, manages all key aspects of Lenovo’s Global Web Strategy.  This includes B2B and B2C Web Sales and Marketing across their extensive web presence in 70+ countries.

Ajit is a frequent speaker at industry events and in academia.  His latest talks and keynotes have focused on a diverse set of topics ranging from eBusiness Strategies, Data Driven Marketing, Optimization of Digital Marketing, Advanced Segmentation Strategies, Managing Conflict in a Multi-Channel Environment, Designing Efficient eCommerce Systems & Organizations, Streamlining Supply Chains for eCommerce business, Responsive Design and so on.

Ajit has spent the last 15+ years evangelizing and practicing eBusiness strategies in global markets.  Prior to his roles at Lenovo and Gateway, he consulted for Deloitte & Touche and at other Multinational firms in the Middle-East and India. He holds a B.S in Industrial Engineering, M.S in Industrial Management from Northern Illinois University and an MBA from the Peter F. Drucker Graduate School of Management in Claremont, California.

12:20 Keynote: In God We Trust, Everyone Else Must Have Data!

In a world that is increasing digital, shelf lives of CMOs will be tied to their ability to constantly experiment and measure the effectiveness of their programs. Advances in technology (Big Data, Mobile, DMPs etc.) coupled with digital footprints left by customers provide a basis to facilitate this. This discussion focuses on how the marketing landscape is rapidly changing thanks to digital/social marketing strategies, advanced data management capabilities (measurement and optimization) and the new found power of the individual customer (Internet of me). In this session, look at what organizations have to do to drive cultural transformation internally and what types of strategies help drive ROI. You’ll hear lessons about what not to do (and what to do) while driving successful data related strategies in Customer Experience, Digital Marketing and Online Sales.