Amy Labroo

Senior Director of Emerging Technology
Wyndham Hotel Group
Amy has 11+ years’ experience in digital marketing and started off her career in publishing with Reed Business Information where she helped facilitate the setup of their online marketing activities specially focused on lead generation, eMail & SEO. She then moved to another publishing house, Tango Media, where she lead all aspects of audience development including SEM, social media and remarketing. She later joined Wyndham Hotel Group’s eCommerce team as the Global Director of SEO, running organic and local search.  Following,  Amy moved within Wyndham Worldwide into a new position as the Senior Director of eCommerce for Wyndham Vacation Rentals, where she lead all digital efforts including SEO, local search, paid media, user experience, affiliate, eMail marketing & analytics.  She’s now in her third role at Wyndham Worldwide, back at Wyndham Hotel Group as Senior Director, Emerging Technology. In this role she liaisons between business and IT to help identify innovation opportunities and create efficiencies through technology, in an effort to improve the experience for Wyndham’s guests, employees and hotel owners.

Amy holds a BA in English and an MBA in Management from Rutgers University. She enjoys spending time with her husband, family, friends and her dog Lady, in addition to watching The Golden Girls.

12:00 Disruption And Innovation Keynote Panel: Disruption And Innovation In 2015

Jeffery Sears was named one of 25 people shaping retail’s future, a major disruptor in the industry who is doing amazing things with his company, Pirch. Since launching PIRCH four years ago, he’s made the bricks-and-mortar environment more relevant than ever – a huge accomplishment considering shifts to online. Buying a custom suit online was an entirely new concept when Indochino launched in 2007, but the company has experienced rapid growth since then, and is now opening brick and mortar locations. Alex Ani has been working one of the most innovative projects in retail, and will present it at eTail East 2015. See how disruption and innovation are changing what retail looks like both today, and in the future.

• Look at disruption and innovation, and what they’ve meant to your business (traditional disruption v. non-traditional disruption)
• Balance innovation with day-to-day operating needs
• Use data in new ways to drive growth for your company
• Looking at future growth opportunities (new customer segments, channels, etc)