Beth Beiriger

Director, Product Management
Beth is passionate about using eCommerce as a channel to create innovative tools and positive experiences for customers. Currently, she is Director of Product Management at Invaluable, the leading online live auction marketplace that allows collectors to bid in real-time auctions held around the world.  Prior to leading initiatives at Invaluable, Beth led product development at and Staples Velocity Lab.

10:00 Mobile Conversion Keynote Panel Discussion: Turning Traffic into Sales: Making the Mobile Experience Better for Today’s Consumers

Retailers have to keep customers from abandoning the mobile experience – and that begins with providing what customers are looking for. Rent the Runway, a retail disrupter, provides millions of women access to designer dresses and accessories, and mobile is very much about accessibility. Shoebuy has been improving their mobile experience ever since the launch in 2009. How can you take advantage of traffic to your mobile site, and convert it into sales? Our panelists will show you how.

• Recognize consumer expectations around mobile
• Learn where mobile accurately fits into the path to purchase
• Using the right KPIs for mobile