Brian Sawyer

Senior Managing Director- Digital
Build-A-Bear Workshop
Brian has spent his career over the past 14+ years in the eCommerce/Interactive business with multiple brands.  He was part of the team that launched eCommerce at the athletic specialty retailer Finish Line in 1999.  While serving as the Director of eCommerce Operations he established a best in class eCommerce business which established Finish Line as a pioneer in Omni-channel operations, creating a DTC business that leveraged the 700+ stores for fulfillment and in-store pickup.  Brian currently serves as the Managing Director- Interactive Bear and eCommerce for Build-A-Bear Workshop responsible for eCommerce in the US & UK along with Interactive operations (digital, mobile, Store of the Future, etc) for the brand.  Along with Build-A-Bear Workshop, Brian has been in similar roles with Academy Sports + Outdoors and Charming Charlie.

Build-A-Bear Workshop, Inc. (BABW) is the only global company that offers an interactivemake-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, United Kingdom and Ireland, and franchisestores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. 

09:05 Cross-Channel Keynote Panel Discussion: Laying Down The Building Blocks For Your Cross-Channel Future

The retail landscape is changing so rapidly, that the lines are blurring between online only and brick and mortar. Heads of Marketing, Ecomm and Digital, all with extensive multi-channel backgrounds, bring years of expertise to eTail. They’ll talk about what works in omnichannel today and tried and true methods to compete.

• Align yourself internally around omni-channel
• Enable a detailed view of data
• Examine your customer experience pathway
• Reviewing integration of digital and in-store
• Work through challenges around your back-end infrastructure