Catherine Bassett

Sr. Product Manger
Catherine Bassett is Sr. Product Manger at Rue La La, a leader in the Digital private-sale space with a membership base of over 9 million.  Passionate about building products and experiences consumers love, she joined Rue La La in early 2014 and is responsible for managing product development across the Rue La La site.

Catherine has almost 20 years of experience in product development, marketing and analytics with fast growing e-commerce companies.   Prior to joining Rue La La , Catherine has held several product development positions at e-commerce leaders including VistaPrint and SmarterTravel.   Catherinemost recently worked as Product Director for Fashion Playtes, a tween fashion commerce & community start up.

Follow catherine @cbass8

16:55 Personalization Panel Discussion: Using Data To Build Amazing Personalized Customer Experiences

Moderator: William R. Adler, CEO, True Fit

The foundation for every great customer experience is data. How you are using data to further personalize the shopping experience is crucial – you have to make sure what you are offering meets their expectations. This panel speaks to personalization tools, data and when and where personalization offers the best ROI. They’ll speak to topics including:

• Examine personalization tools
• Find the best strategies for personalization
• Use data effectively to support what you are doing
• Test, test and test again
• Resource correctly