Craig Wax

Craig joined Invodo in 2009 and leads Invodo’s overall strategy by bringing a seasoned general management perspective to guide the company’s rapid growth. Prior to that, Craig was the Senior Vice President and General Manager at, where he was responsible for all aspects of the business in North America including building strategic partnerships, marketing, and product innovation. Before, Craig held multiple senior roles at Yahoo!, including running the search marketing business in Australia and launching it in New Zealand as managing director. Craig has also served as head of marketing and communications at Overture Services (formerly, in marketing and new ventures at General Mills, at Procter & Gamble, and at Exxon Company U.S.A. He also is a member of the Board of Governors for the College of Merchandising at the University of North Texas, is a member the UNT Global Digital Retailing Research Center Think Tank, and has served on the board of directors of the UT Lacrosse Alumni Association. Craig holds a BBA with honors and a MBA with distinction from the University of Texas at Austin.

09:05 Cross-Channel Keynote Panel Discussion: Laying Down The Building Blocks For Your Cross-Channel Future

The retail landscape is changing so rapidly, that the lines are blurring between online only and brick and mortar. Heads of Marketing, Ecomm and Digital, all with extensive multi-channel backgrounds, bring years of expertise to eTail. They’ll talk about what works in omnichannel today and tried and true methods to compete.

• Align yourself internally around omni-channel
• Enable a detailed view of data
• Examine your customer experience pathway
• Reviewing integration of digital and in-store
• Work through challenges around your back-end infrastructure