Cynthia Kleinbaum

Director Loyalty Marketing
Gilt Groupe
Cynthia oversees all customer retention initiatives, including Gilt Insider loyalty program, customer referral, marketing policies and CRM initiatives. She is also in charge of developing and spearheading implementation of  branding and content strategies. Prior to joining Gilt Cynthia developed the Hispanic Marketing Strategy for ZocDoc, collaborated in multiple projects as a consultant for the Boston Consulting Group and managed several brands within the Beverages Portfolio of Nestle Mexico.

Follow Cynthia @CynKleinbaum

16:00 Case Study: The Keys To Loyalty Success In Luxury Retail

Cynthia will walk through key elements for successful loyalty program in luxury retail, as she heads the Gilt Insider Loyalty Program (which makes up 4.3% of incremental revenue for the company). Discover how you can measure incremental revenue from a loyalty program if you are not holding a control group anymore. And she’ll present how to wow your best customers with benefits that don't cost you money.

• Use a loyalty program to increase engagement and conversion, and decrease churn among already active customers
• Leverage your most engaged customer base to partner with brands that want access to them and create a new source of revenue
• Hear tactics to motivate members to reach the next tier