Dan Dal Degan

President
Ensighten
Dan leads the sales, services and customer success organizations at Ensighten, serving the rapidly expanding omni-channel marketing landscape. Previously with Salesforce, Dan led sales teams nationwide, helping grow the company to 12,000 employees, $4 billion in annual revenue and 150,000 customers. He was a member of the founding management team of Synchrony (sold in 2001 to Divine), and had leadership roles at Siebel Systems, Sybase, and Oracle during their IPO and expansion phases.

Dan has a bachelor’s degree in General Engineering/Computer Science from the University of Illinois at Urbana-Champaign, and a master’s degree in management from Northwestern University’s Kellogg Graduate School of Management. He is also a Venture Partner at R7 Partners, and a frequent guest lecturer at the Kellstadt Graduate School of Business at DePaul University.




Main Conference Day One

16:30 PM Social Panel Discussion: Combining Social With Your eCommerce Experience

Social is now woven into the eComm experience. How are you really doing it, and is it successful? Is it moving the needle at all? This panel looks at tons of ways to bring social into your ecommerce experience, and go beyond engagement. Get more sales from social.

• Look at what else you can do besides request “shares”or “Likes”?
• Add social successfully into your loyalty program
• Look at your website to help integrate with your social channels
• Encourage customers to be more social with you on your website
• Influence behavior with your customers and within their social circles