Daniel Marques

Director Onlinel Marketing
Talbots
Dan Marques is a data-driven marketer and entrepreneur. Dan is currently Director of Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts

Follow Dan @dmarques1


Main Conference Day One

15:25 PM Omni-Channel Panel Discussion: Redefining Omni-Channel: Blending Digital And In-Store

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss how to help customers find the products they are looking for, no matter the sales channel, and how to blur the lines between digital and in-store.

• Create an integration strategy
• Properly incentivize store associates to integrate digital experiences
• Define a great in-store experience
• Assist the customer in the store, using digital technologies? Using smart phones or tablets?