Dominique Essig

VP of Product Management, UX, & Design
Gilt Groupe
VP of Product Management, UX, and design Dominique Essig joined Gilt in July 2013 and oversees the company's product development and user and design experience teams. In addition to possessing more than 15 years of online experience, she has expertise in North American and global product management, customer service and operations, site quality, customer advocacy, customer experience, and software development.

In her current role she is responsible for product strategy, product implementation,  customer experience including design, and marketing of all aspects of the Gilt customer experience through Gilt’s Loyalty program, Email and Mobile push communication, Customer engagement through Personalization and Discovery, Mobile experiences, and Customer acquisition.

Prior to joining Gilt, Dominique spent 12 years at At Travelocity she held a number of senior- and director-level product management roles that involved developing global next-generation shopping initiatives for international brands, defining product strategies and definitions, managing product life cycles, and positioning new product releases, among other duties.

11:40 Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues