Ed Laws

VP & GM, Performance Advertising, EMEA
Vice President & General Manager, Performance Advertising, EMEA
Laws leads the rapidly growing regional performance business at InMobi, working with app developers to acquire high value users and maximize app monetization. Prior to InMobi, Laws was the EMEA Head of Mobile Marketplace at Yahoo!, and has over 12 years of experience in the mobile ecosystem.

09:25 Mobile Future Keynote Panel Discussion: Mobile Innovations: Peering Into The Future Of Retail

Mobile is opening up tons of opportunities for retailers to grow sales, in all channels. They have to stay on the cutting edge of technology. Our panelists, with backgrounds in design, UX, technology and mobile customer experience, will help to keep you in the forefront of what is happening in mobile today. They’ll discuss innovation in mobile, and what is really working in retail today, and in the future.

• Think about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
• See how mobile has transformed retail experiences across channels
• Delve into the mobile payments space
• Discover which opportunities these innovations open up (new customer data, mobile loyalty programs beyond point based programs, etc.)