Fayez Mohamood CEO
Bluecore
Fayez, pronounced like "fries", but without the "r". One syllable. See, it’s not that hard.

I am the co-founder and CEO of Bluecore, an organization empowering eCommerce marketers to automate and personalize customer experiences at massive scale. Previously, I was Head of Product at BigDoor where I was responsible for conceiving, executing and iterating on gamified loyalty and rewards programs to increase user retention across the websites of major global brands like NFL, Dell, Adobe and Starbucks to name a few. I also co-founded Gameday Tycoon, a simple fantasy sports game that runs on Facebook. And if we go way back I also co-created Sponty - a service that allowed people to discover music events in town. It was cool before SXSW was too cool.

In a previous life, I was into microprocessor design and simulation. I developed and integrated the first combined Graphics and Processor Memory Controller simulator at AMD to predict and analyze the performance impact of AMD's Fusion CPUs. My first rookie Master's publication when I was a student at Georgia Tech was awarded the Best Paper by the prestigious IBM's TJ Watson Research, and a subsequent publication was adopted by AMD in one of their CPUs even before I finished graduate school. In addition, I also worked on developing graphical frameworks for Simulink and MATLAB at The Mathworks in Boston.

I graduated with a Master's degree in Electrical and Computer Engineering from Georgia Tech, where I published several papers on high-performance microprocessor design.

In my downtime, you can find me doing improv shows at Unexpected Productions in New York City.



Main Conference Day Two

08:40 AM Why The ‘Customer Journey’ Shouldn’t Be Your First Priority

How much more time, resources, and money should we spend on the ‘customer journey’? The answer is none, until we address the marketer’s needs first. The future of digital marketing is much simpler than maintaining bulky data feeds and large teams of technical resources to create your personalized messaging. In order to see higher returns, marketers must invest in tools that adapt to disparate sets of data while possessing the speed to communicate with consumers in a matter of seconds. Through a behind-the-scenes look into Jockey we’ll talk about a single facet of the marketing machine that represents how they think about digital marketing...and it starts with the marketer, not the customer.