Gary Kazmer

GM eCommerce
Crayola
Mr. Kazmer has over 25 years' experience in Digital B2C and B2B omnichannel revenue sales and operations. He is currently the GM of Global e-Commerce for Crayola where he is responsible for developing the Direct to Consumer global business by transforming Crayola.com into an inspirational brand store on-line. Responsibilities include e-commerce development, go-to-marketing planning and execution including logistics, order management, fulfillment, assortment, pricing, promotion, on-site experience, consumer relations, call center, content and marketing.

For the 3 years prior he had been a Digital and Operational e-commerce consultant collaborating with CEO's to create a strategy for growth through new business plans, refinement of the value proposition, competitive positioning, branding assignments, product development as well as detailed analysis of all electronic customer contact strategies down through funnel analysis and SEO / SEM strategies. 

Before this he was President of Partsearch Technologies, which was the largest single source solution for consumer replaceable and service parts across multiple categories for retailers, service professionals and online consumers. Prior to this he was president and CEO of AB&C Group (third party logistics company).

When the Digital age was just beginning he held such senior positions as Executive Vice President of the Redcats Lifestyle catalog division (3 catalog titles), Senior Vice President of e-commerce design for all of Redcats (10 catalog titles/ $2.1B revenue), SVP of Customer Contact for Redcats USA, Vice President of Operations for Shop NBC and Director of Strategic Planning/Distribution and Call Centers for QVC.

Mr. Kazmer has extensive experience in multiple media, including web, catalog, mail order, TV home shopping, infomercials and direct mail. In addition to his strong operational background he has successfully managed revenue growth, global sourcing, sales, marketing, finance, HR and technology.

Mr. Kazmer is a graduate of the Pennsylvania State University “81 where he was a leader in student government and elected to the Parmi Nous honorary society for leadership. While at PSU he was President of the Student Government at Mont Alto Campus and then at University Park he was Chief Justice of the Undergraduate Student Government Supreme Court. He is currently on the Board of Advisors for The Pennsylvania State University Mont Alto Branch Campus and on the Board of Advisors of Growing Global.



15:25 Promotions Panel Discussion: Promotional Strategies: When Is Too Soon, Too Much And Too Frequent?

Join Steve Oblak and hear how he was able to drive the company's holiday promotional calendar to grow revenue for Wayfair.com's direct business by 55.2% in Q4 2014. This panel will tackle your promotional challenges head on, and help you deliver campaigns that really drive sales (and not drag down your bottom line).

• Everyone is pushing things earlier and earlier in terms of their promotions, when is too soon, too much?
• Review how promotional strategies are evolving
• Create a threshold in terms of timeframe
• Learn what type of promotions are helping to supplement getting through the slower months of the year
• Drive revenue during these slower timeframes
• Create ways to show value to your customers outside of discounting

16:30 Case Study: Creating A Content Roadmap That Engages Consumers And Drives Sales

Crayola has been a wholesaler for over 100 years and has continued to innovate to help raise creative kids. In 2013 Crayola made the decision to sell direct to consumer. Up until that point Crayola referred potential customers off their Crayola.com (content only) site to a partner site for a sale. They worked with the partner site and were able to double ecommerce sales from the prior year. In 2015 they are adding more channels and creating personalized product with a goal to double sales again this year. Hear about Crayola’s amazing journey and their content program from their head of global eCommerce.