Gary McEldowney

Director of Marketing
Boston Green Goods
Gary McEldowney is the Director of Marketing at Boston Green Goods, Inc. featuring its flagship brand of AllergyBuyersClub.  He has responsible for managing all of the company’s E-commerce initiatives including PPC advertising, affiliate marketing, email programs and data analytics as well as its direct catalog program.  Gary has over 10 years experience in internet and catalog marketing.

11:25 Content Panel Discussion: Delivering The Right Content To Increase Engagement And Open Rates

We’ve all heard content marketing is important for engagement. But what does this really mean for email marketers? How can you combine content marketing with your other messaging without sacrificing your promotions? In this group discussion, you’ll learn how this group tackled content marketing that really enhanced their brand, without comprising the integrity of really successful promotional campaigns.

• Engage a prospect even if they aren’t ready to buy immediately
• Develop an accurate content schedule
• Work through potential internal resource challenges around email
• Leverage social media and product knowledge as potential content
• Get through the inbox “clutter” and get your customers to open your emails