Jeanniey Mullen

VP Marketing
Barnes & Noble / NOOK
Jeanniey Mullen is the Vice President of Marketing for NOOK ™ by Barnes and Noble. She is responsible for driving the brand, growing the customer base and maintaining a high level of loyalty and engagement with consumers.
Prior to her role at NOOK™ Ms. Mullen was the co-founder of a wearable technology company, RingBlingz, where she was able to fuse her passions for fashion, technology and customer lifestyle experiences. Pre-wearables, Ms. Mullen was the CMO of Zinio, the digital newsstand service, for six years, where she grew the global business footprint, and revenues (by over 427%). At OgilvyOne, Ms. Mullen was the Executive Director and Senior Partner where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever and American Express.  At Grey Direct, Ms. Mullen launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Ms. Mullen spent seven years in leading retail efforts across a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

11:40 Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues