Jeff Barto

Trust Strategist
Jeff is a trust strategist and advocate in Symantec’s Trust Services and Website Security Solutions group, and he’s passionate about inspiring and projecting trust on the internet. Jeff’s experience in product management within the IT security and mobile space spans 12 years, largely at Symantec and Hewlett-Packard.  Equally a veteran at technology marketing and running customer contact organizations, Jeff offers a unique and engaging perspective for maximizing the value – and rewards – of trust and security.

08:40 Keynote: How Trust Drives Ecommerce Differentiation And Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business.

• Learn when trust can differentiate your brand and validate your website
• Discover how successful brands leverage trust to elevate traffic, interactions and site stickiness
• Why your company’s leaders will thank you for advocating best practices that inspire trust
• Hear best practices and tools that can project trust throughout the customer experience