Jeff McRitchie

VP Marketing
Jeff is responsible for all aspects of marketing at, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand.  In 2014 Jeff led the company through a replatform from a customized cart platform onto Magento Enterprise.  The project resulted in immediate growth for the organization.

14:30 Growth Hacking Your Ecommerce Brand: Simple Steps For Explosive Growth

Growth hacking is one of the hottest new trends in online marketing. Learn how you can employ Growth Hacking principles to drive explosive growth for your brand. This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue. Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.