Jim Davidson

Head of Research

As an expert in email, mobile and social strategies, Jim brings over 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's Head of Research, he regularly publishes industry-focused white papers, research reports and contributes to the Bronto Blog. His articles can be found in publications such as DMNews, ClickZ, Retail Online Integration and Multichannel Merchant. He has also spoken at numerous industry events including IRCE, ROI Revolution, MarketLive and Magento Imagine and has been featured in Forbes, USAToday and NPR’s Marketplace.

15:00 Revenue Rescue: Saving Sales When Shoppers Stray

In this multi-device, cross-channel world, there are two critical places where consumers tend to stray from the shopping process: product pages and the shopping cart. Retailers must begin to break away from the traditional, outdated view that all shoppers leave with no intention of returning and instead start planning for the other alternatives.

Results from an audit of the product page abandonment strategies and the shopping cart marketing efforts of more than 100 retailers will be revealed during this webinar.

Join Jim Davidson, head of research at Bronto Software, for “Revenue Rescue: Saving Sales When Shoppers Stray” and you will:

-Learn which strategies top retailers are using for product page marketing.
-Gain insight into how to streamline your shopping cart and checkout process.
-Receive tips on how to bring customers back after they have left items in their carts.