Jody Goehring

VP Product
Jody Goehring leads RetailMeNot’s in-store business, where he focuses on developing new mobile products that drive incremental foot traffic to the store while enabling consumers to shop and save wherever they are.

Jody brings over 10 years of operating, investment banking, and management consulting experience to RetailMeNot. He was most recently Head of Business Development for RetailMeNot, responsible for identifying and developing strategic partnerships that opened new revenue channels and drove content and user growth across the business. Previously, Jody was an Associate Director in the Technology, Media and Telecom investment banking group at UBS where he advised on a number of M&A and financing transactions. Prior to business school, he was a management consultant at Booz Allen Hamilton. Jody received his MBA from The University of Chicago Booth School of Business and BA from the University of Pennsylvania.

11:40 Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues