eTail East 2015

August 10-August 13, 2015

Call: 1.888.400.5404

John Deming

Marketing Manager, Digital and Direct Marketing
Seventh Generation


Retail Innovation Summit: The Future Of Retail

11:40 AM Connected Consumer Keynote Panel Discussion: Marketing And Selling To Today’s “Always Connected” Consumer

Consumers today eat, sleep and work with tons of devices. They are constantly researching, checking email, playing games, shopping – they are highly connected. Is your brand connecting to them in a meaningful way? Our group of panelists come across many industries – food, apparel, books, gifting, sustainable products to name a few – they wil discuss their strategies
to drive sales no matter the device. We live in a multi-device world, here’s how to take advantage of it.

• Acknowledge that there is a change in customer behavior and awareness due to the explosion of smartphone devices
• Take advantage of the behavior of the always connected consumer
• Get data around their behavior to increase revenues

Main Conference Day Two

14:00 PM Join Us In the Social Lounge For Retailer-Only Meet-Ups

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION


14:30 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION

14:55 PM Continuation Of Retailer-Only Meet-Ups In the Social Lounge

Get free advice you can’t get anywhere else. Meet with other retailers who have questions (and answers).

Topic: Digital Marketing Mix In A Multi-Device World

Hosted By: John Deming, Marketing Manager, Digital and Direct Marketing, SEVENTH GENERATION