Katie Laird

Director, Social Marketing
Blinds.com (subsidiary of The Home Depot)
Katie Laird is the Director, Social Marketing for Blinds.com, the world’s largest online window covering store. She oversees company communications, media/ blogger relations and public relations efforts with the gusto that only a home design obsessed Web geek can.

You’ll find Katie leading the charge in online community building for Blinds.com, blogging on The Finishing Touch interior decorating blog (http://blog.blinds.com) and connecting everyday decorators to brilliant home ideas on the coolest Social Media channels out there.

With an extensive background in Web marketing, technology and Social Strategy, Katie is a champion of connecting online do-it-yourself-ers with products and experiences that count. 
Katie’s extensive public speaking history includes South by Southwest Interactive (SXSWi), the Mom 2.0 Summit, the American Marketing Association (AMA) and many more.  You may have also seen her guest lecturing at Rice University or being featured in the NY Times, CNN.com, Dublin Public Radio and elsewhere across the globe.

Ever the online and offline active community member, Katie is an active participant in nonprofit, hoop dancing, crafting and parenting networks.  Visit her blog at www.happykatie.com, listen to her entrepreneur radio show at thebusinessmakers.com and get hungry for (vegetarian hippie) life at www.hungrykatie.com.   

17:15 Case Study: Creating Profitable Exciting Relationships In The Blogosphere Between Brands And Bloggers

Dive into the blogosphere with smart blogger relationships – they can be profitable and interesting components of your ongoing social media outreach with great SEO benefits to boot!

Join Katie Laird, PR and Social Media Manager of Blinds.com, as she walks attendees through her own Brand Ambassador program (aka: the MOBsters) tips and tricks, as well as a variety of creative and trackable ways that businesses just like yours are engaging in the blogosphere. Grow the online buzz, the goodwill and the bottom line of your brand through organic storytelling, product reviews and blogger community outreach.

Content and engagement strategies that work with blogger partners
How to identify and connect with your ‘dream bloggers’
Setting tracking mechanisms and internal expectations around blogger outreach